‘Unlimint’ harps on how to reduce e-commerce abandoned carts rate

Targeted towards ensuring that customers have smooth and easy payment process, ‘Unlimint’, a global payment provider that acts as an integrated partner for businesses by offering alternative payment methods that open businesses up to a wider customer base and new markets locally and internationally, has proffered convenient client base transaction process for business owners.

According to the e-commerce payment experts, for businesses to ensure that customers are not turned off in frustration during the payment process, they simply need to up their game by delivering only the best payment experiences.

“To help business owners learn how to provide smooth transactions for customers who shop and pay digitally on their platforms, there is a need to prioritise security of payments, as customers are usually on high alert when it comes to making payments online due to fear of falling prey to cyber fraud. Thus, the platform where your customers put their payment information in, must guarantee security. One case of payment fraud is enough to sink a business for good, and so the need for a secure payment gateway is a priority – not just for the customers’ payment experience, but also for the survival of the business. Therefore, businesses need to make use of payment gateways with advanced data security such that protects sensitive data at every stage of the transaction process.

“ Also, choose payment integration and simplified processes. With an integrated payments system, customers do not have to navigate to a separate site or go through multiple funnels to complete the payment. In doing so, payments can be processed directly within the existing software or application, making it easier for the customer to navigate the transactions process and complete their order quickly and effectively.

“Provide multiple payment options – This is a non-negotiable feature for any business that aims to deliver seamless payment experiences.

Customers have unique payment preferences, ranging from mobile payments, Internet banking, USSD, debit/credit cards, digital wallets, and soon, the e-naira. So it is the duty of the business to cater to these various payment choices by providing a flexible means of making and receiving payments. As a business, you can achieve the above key steps with a payments partner like Unlimint, which provides businesses and borderless traders with one simplified platform that offers payment security, integration, and multiple payment methods that are accepted globally. Unlimint utilises the latest technologies available to bring the solutions that modern-day businesses need in offering great payment methods to customers. With access to over 1,000 alternative payment methods, Unlimint works to ensure businesses will be able to serve their customers anywhere in the world.”