We are building for scale, says food-tech startup

Nigerian food-tech startup, Food Online, has announced a major milestone in its first month of operations, processing more than 12,000 orders and generating massive revenue for partner restaurants.

The company, which officially launched less than 30 days ago, is pushing a logistics-first model that combines fast delivery with customer-focused technology. Analysts say its early traction highlights both rising consumer demand and a sustainable business model.

According to a market report by BlueWeave Consulting, Nigeria’s online food delivery industry is projected to reach USD 1.9 billion by 2031, growing at a compound annual growth rate of 10.88 per cent from 2025. With no clear market leader following the exit of several global players, industry experts believe the field is wide open for bold innovators.

General Manager of Food Online, Damilola Yusuf, told journalists at a press briefing in Abuja that the company is positioning itself for long-term dominance.

“We are building for scale. Our platform is not just a food marketplace, it is an engine accommodating every aspect in the food value chain from restaurants and customers, to logistics designed to overcome the challenges of Nigeria’s cities. Our traction so far proves both consumer demand and our model’s efficiency,” he said.

Food Online connects users to a wide variety of restaurants, from local kitchens to international chains, with features such as real-time order tracking, multiple payment options, and consistent quick deliveries.

Also speaking, Senior Business Development Executive, Victor Oni, stressed that the startup is not only winning over customers but also supporting restaurants.

“Beyond customer success, Food Online is proving to be a valuable partner for restaurants by increasing visibility, driving consistent sales, and enabling digital transformation in an industry where many small-scale operators remain offline,” he noted.

With its early success, the company has set its sight on expansion across Nigeria and plans to extend its operations into other African markets. Industry watchers say Food Online’s blend of local insights and scalable technology may position it as one of Africa’s next digital economy success stories.

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