Wema Bank, at 70, unveils new brand identity

Wema Bank, Nigeria’s longest surviving indigenous bank, has unveiled its new logo and brand identity, ceremony to mark its 70 anniversary.

The development is in tandem with the strides the bank has made in the past three years to revamp the brand and position itself as a modern, more customer-centric organisation.

According to the Managing Director/Chief Executive Officer of the bank, Segun Oloketuyi, “this rebranding has been a thorough business evolution and will be launched across all customers’ touchpoints and communications channels.”

He explained that the new logo speaks about the evolution of the relationships built with all stakeholders over the years as signified by interconnecting lines which form a W. As part of the rebrand, the bank’s traditional purple colour has been revised to project a more vibrant, welcoming and modern outlook.

“The customer at the centre of everything we do and nurturing great relationships has been a hallmark of Wema Bank since its inception. We have also made significant investments in people, technology and process improvements in the last few years to lay a solid foundation for this rebranding to come to life.

“I’m very proud to see the great changes that have taken place internally and externally at Wema Bank and we are committed to offering even better services into the future”, Oloketuyi added.

Established on May 2, 1945 as Agbonmagbe Bank, Wema Bank is the longest surviving indigenous bank in Nigeria. The Bank is known for its distinctive brand of relationship banking and has undergone a rapid transformation in the past five years which has seen it gradually regain its pride of place in the Nigerian banking industry.