One of the proud sponsors of the 10th Africa Magic Viewers’ Choice Awards (AMVCA), Pepsi once again electrified the entertainment landscape with a fusion of nostalgia and contemporary vibes.
Embracing the essence of the platform, Pepsi refreshed the live show with an electrifying lineup of artists who embodied the rich musical heritage of Africa alongside its vibrant contemporary sounds.
Shaffi Bello and SeyiSodimu, representing the past with their iconic hit
“Love me Jeje,” set the stage for a journey through time. Adding an authentic African feel, the legendary AwiloLongomba brought his unmistakable Soukous and dance rhythms, while Kcee, the “Ojapiano” master injected the night with irresistible energy.
Chike, the Afrocentric sensation, and the soulful Adekunle Gold further elevated the experience with their unique musical styles.
Curating the beats and keeping the crowd grooving was none other than DJ Spinall, the Pepsi Music DJ ambassador, who returned from the Coachella to give an unforgettable night of music and memories.
General Manager, Marketing, Seven Up Bottling Company (SBC), Mr. Segun Ogunleye, said: “The AMVCA can be seen as the “African Oscars” which is a celebration of African talent and creativity, values that resonate deeply with Pepsi. Through our POV ConfamGbedu Reloaded for this platform, we aimed to connect with our consumers on a deeper level, celebrating the timeless appeal of music while championing emerging talents.”
