According to OAAN, Conoil’s advert on its flagship engine oil, Quatro was adjudged the best in outdoor advertising in Nigeria.
The company’s Quatro outdoor advert was also declared the best in the petroleum industry.
The OAAN Exhibition and Poster Award is the industry’s highest platform that rewards and promotes creative excellence in outdoor advertising.
The panel of judges for the highly competitive award was drawn from among the sub-sectors relevant to the practice of advertising in the country including Advertising Practitioners Council of Nigeria (APCON), Association of Advertising Agencies of Nigeria (AAAN), Advertisers Association of Nigeria (ADVAN), OAAN, Media Independent Practitioners Association of Nigeria (MIPAN), the Academia, Brand Journalism Desk and the Consumer Protection Council.
This year’s edition was the ninth in the series and had over 110 entries submitted for the various categories from telecommunications to banking, diary food and beverages, non-alcoholic drinks, oil and gas, household products and automobile. Others include pharmaceuticals/cosmetic information/computer and technology (ICT), alcoholic drinks, electrical/electronics, public service and real estate.
According to the organisers, Conoil‘s advert won the grand poster award because of its creativity and originality, the ease of product identification and effective illustration of its visual. The judges also considered the relevance of its message, its simplicity, credibility and impact.
The theme for this year’s event, “Be Bold”, was chosen, according to OAAN, “because of our conviction that creativity is largely a product of ingenuity and it takes thinking out of the box to come up with a message that will connect the mind and the pocket of the viewer with the product.”
Commenting on the award, Conoil Management said they were pleased and excited, adding that “the award is a reflection of our dedication, initiative and talent as Team Conoil. It is yet another proof of our trail-blazing position in the downstream sector of the petroleum industry, and the nation’s business community in general.”
