The greatest needs of man are not hierarchical but can be said to include the following: food, clothing and shelter. And the combination of these three often goes a long way in satisfying a decent living. Therefore, fashion and style have thus become imperative to man’s existence. For centuries, clothing has become a true representation of our societal norms, values, way of thinking, lifestyles, and how others see us and how we perceive others.
Fashion design from the onset is an expression of culture and art through clothing which has been underrated long before now. Fashion design is beginning to gain relevance as it has continued to be replicated in every aspect of human lives and endeavours. People’s lifestyles are equally associated with a certain fashion style depending on society. Modern fashion designers are creating a new niche for themselves so as to control some segments of the market. Theresa Odey the creative director of Ankara Africa founded this global brand in 2017 her creativity saw through three (3) projects namely: Julie’s Ankara Collection 2019, Bm’s Ankara Collection 2020 and Mira’s Ankara Collection 2021. Ankara Africa distinguishes her designs into two broad categories: haute couture and ready-to-wear clothing. Mira’s Ankara collection launched the following designs: Ankara dresses, shoes, bags, hats, Fascinators, hair bands, Umbrellas, and Bridal fans.
Ankara Africa as a professional brand sees fashion as a way of life. It has been able to give its customers the leverage of deciding for themselves what their concepts and ideas of designs are, their type of dresses and colours. Ankara Africa will guide them professionally into finalizing their choices on the various Ankara styles for festivals, dinners, weddings etc.
Ankara Africa an indigenous fashion house in Nigeria with years of experience is strategically positioned to professionally cater for Ankara-made collections. Ankara Africa’s professionalism in fashion has now become famous for it and many people can easily relate familiar faces to its designs. These designs are now been referred to as the original traditionally made styles not only representing a brand but portraying the African traditional norms and values cherished and loved by all with an increase in demand.
Traditional values through fashion and style are a commonly held belief system that Africans have been able to re-integrate themselves back to in recent times. In the past decade, Ankara design has witnessed a resounding improvement and patronage in Nigerian and beyond. This has led to an increase in the number of practitioners and professionals drawn from the various sectors and sub-sectors within the fashion world. With this new development, the Nigerian fashion industry has been able to partake and key into the global fashion world more than ever. Worthy of note is the international attention it is receiving from development partners and international organizations such as the United States consulate in Lagos and the European Union (EU). The Nigerian fashion industry to a large extent is influenced by our culture and traditions which is the total way of the life of the people. This is where Ankara Africa is taking a strong hold on the market since there seems to be a return to African traditional wear.
For Ankara Africa, fashion designing as a passion is now an avenue to make a difference to the general population through its iconic brands thereby staying ahead of the fashion trends, market changes and to ensure that there is a qualitative change of life for its target market thereby turning them into creative personalities.
Mira’s Ankara collections are a combination of special skills and great artistic styles that blend colors, tones and shades professionally. The Ankara fabric are able to creatively transformed its visual imaginations into an ideal form which is why many people are craving for Mira’s Ankara collections. collections. With Mira’s Ankara collection, it is an indication that Ankara Africa is fully aware of the fashion market requirements, challenges and developments. This is basically what it takes to capture an intending market of interest.
Mira’s Ankara collection of trending designs are a display of statement of professional skills, creativity, knowledge and experiences of tailoring (cutting, draping, sewing etc.) which have adequately transformed into finished goods. This is can be attributed to the good understanding of the audience’s lifestyle Equally, its excellent communication skills are explicitly expressed through its original and motivating ideas.
Mira’s Ankara collections is a deliberate and dedicated Fashion designs created with the impression to invoke a special apparel across many segments of the society. Through this, it has been able to do a thorough searching on current fashion trends of Ankara clothing and accessories it has incidentally been able to penetrate the locally and globally markets respectively.
As a world-renowned Fashion professional whose views and designs occupies a unique position through its luxury brands, is has therefore become imperative for Ankara Africa to continue to impact its social environment positively. Ankara outfits and its complementary accessories were as a result of market need to fill the cultural and societal vacuum necessitated by the agents and proponents of globalization. Ankara Africa’s designs being the most sought-after Ankara brands has increasingly become the current market competition and demands. A better world has thus been created bringing various cultures as well as the creative sector together. The general idea surrounding Ankara Africa is a call to the fashion out design in Nigeria and beyond. To have a refocused thinking beyond design production and marketing, thus Ankara Africa has now occupied a position of cultural promotion and development. Being an agent of change, Ankara Africa has indeed brought a new surge into the creative industry as earlier predicted in Nigeria’s fashion industry. Ankara Africa has equally bridged and shaped the cultural divides in the fashion and style industry. It is a global brand for the future which seeks to professionally create designs that are globally accepted despite our diverse cultural, regional and religious differences.
Ankara Africa has been offering consultancy services to various agencies and organizations within and outside the creative industry. Ankara Africa is able to excellently communicate its designers appropriately to everyone associated with Ankara fabric, it is constantly ahead of its competitors, its designs are original and unique, coupled with its excellent visualization skills.
Ankara Africa through its latest designs the Mira’s Ankara collections have been known to have made giant Strides in the Nigerian fashion industry, these testimonies have been exhibited in many fashion shows.
