Chinedum Ucheoma is a Technology Sales and Consulting expert currently focusing on the power of cloud technology in digital transformation and driving business growth. He based in Dubai and United Arab Emirates. In this interview he spoke to PAUL ADUNWOKE, on keys to unlocking creative potential in business in Nigeria.
What are keys to unlocking creative potential in business?
In the pursuit of groundbreaking ideas, the desire to be the next big innovator is a common aspiration. Before we go out to turn our ideas into reality, let us examine the complexities of creativity, how to maximize our creative potential, and how to critically evaluate our ideas.
Are you creative? It is common to grapple with doubts about our creativity, questioning whether we possess the imaginative prowess required to generate novel ideas. What then is creativity? Fundamentally, creativity is the act of thinking beyond the box and expressing our imaginations.
The understanding that creativity is necessary for both individual and organizational success is reflected in the contemporary emphasis on innovation, thinking creatively, and embracing creative energy.
Creativity is a basic human quality that is essential for innovation, and it is not limited to the arts. Imaginative thinking gives rise to original ideas and better tweaks to existing ideas, which elevates what is beyond the ordinary. What is an idea? A thought, or a collection of thoughts, is all that constitutes an idea. Whether it is deliberate problem-solving or an epiphany, ideas emerge from our minds and are essential to making progress. Our minds are incredibly powerful. As Albert Einstein correctly observed, “Imagination is more important than knowledge,” highlighting the influence of ideas and imagination on how we perceive the world.
Overcoming excuses is vital. Oftentimes, the thought that a particular task is difficult or the assumption that someone else is already working on an idea hinders our progress to give time for a creative process. Know that growth and creativity are fueled by accepting difficulties and taking initiative. To tap into creativity, start small. Solve local problems with simple solutions. Everyday problems present opportunities for creative solutions. By observing, listening, brainstorming, and mind-mapping, we can unlock creative potential. Recall that constant improvement, not perfection, is the goal. Nike’s catchphrase, “Just do it,” perfectly captures the essence of initiative. Be curious, ask questions, learn something new every day, and write down your ideas, are the seeds of innovation.
As ideas emerge, it is essential to analyse them. Consider the competitive advantage. How does your idea surpass existing solutions? Is it a genuine improvement? By scrutinising ideas through this lens, we pave the way for true innovation. Embracing creativity involves a mindset shift, continuous learning, and practical problem-solving. As we navigate the realm of ideas, let us remain curious, be unafraid to ask questions, and transform our imaginative thoughts into impactful innovations.
Are there opportunities for business to thrive in Nigeria?
Opportunities are the lifeblood of any business venture, and as the saying goes, an opportunist is the one who drinks the water while others debate whether the glass is half full or half empty. In the world of entrepreneurship, being opportunistic does not mean taking advantage of others. Rather, it is about recognising and seising the chances that come your way.
Let us delve into some key aspects of navigating opportunities in the business world. First and foremost, having an elevator pitch ready is crucial. An elevator pitch is a concise, compelling overview of your business idea that can be delivered in the time it takes to ride an elevator. In 60 to 90 seconds, you should be able to clearly articulate what your idea is, the value it brings, the problem it solves, and what you are seeking from the person you are pitching to. This skill is vital for grabbing attention and making a lasting impression in a short amount of time.
Next, is essential to understand the concept of combination of favorable conditions (CFC). Your idea, no matter how brilliant, needs the right set of circumstances to flourish. These favorable conditions can include market trends, economic factors, technological advancements, and even cultural shifts. Being aware of these conditions and positioning your idea accordingly, increases the likelihood of turning your vision into a successful reality.
Luck, as some would say, is when preparation meets opportunity. Therefore, always be prepared to embrace any opportunity that comes your way. This readiness involves having the necessary knowledge, skills, and resources to make the most of a situation. It is about being proactive and staying alert to potential openings in the market or collaborations that could propel your business forward.
Networking plays a pivotal role in creating opportunities. Building connections with professionals in your industry, potential mentors, and other entrepreneurs can open doors you might not have considered. Networking events, both online and offline, provide platforms for sharing ideas, gaining insights, and discovering collaborative possibilities.
Be adaptable and open-minded. The business landscape is ever-evolving, and being rigid in your approach might cause you to miss out on unexpected yet promising opportunities. Stay informed about industry trends, consumer preferences, and emerging technologies to position yourself to capitalize on new and unforeseen possibilities.
The opportunist in the entrepreneurial realm is not one who exploits but one who seizes the right moments and turns them into opportunities for growth and success. By having a well-prepared elevator pitch, understanding the importance of favorable conditions, staying ready, networking effectively, and remaining adaptable, you position yourself to make the most of the opportunities that come your way.
How can a young enterprenur start the journey?
The journey of entrepreneurship is not just about navigating external challenges and opportunities; it’s equally about understanding and harnessing your internal resources. As mentioned earlier, the human mind is capable of achieving anything it sets out to do. Often, the only limitations we face are the ones we impose on ourselves.
The first step is to break free from self-imposed limitations. Believe in your ability to make things happen. Embrace positivity and open your mind to the vast possibilities that lie ahead. Recognize that you are the driver of your progress, and the decisions you make shape your entrepreneurial path.
Creativity and innovation are integral components of entrepreneurship. Creativity involves conceiving new ideas and imagining possibilities that didn’t exist before. On the other hand, innovation is the measured process of transforming and improving existing concepts. Understanding the balance between these two elements is crucial for bringing your ideas to fruition.
Consider the psychological aspect of the right and left brain. While some naturally think creatively, others may need to cultivate the skill. Self-awareness, such as through tools like the MBTI psychometric analysis, can guide you in understanding your strengths and weaknesses. It’s about recognizing your unique creative energy and finding ways to channel it effectively.
Furthermore, embrace the concept of being a multi-potentialite. Do not dismiss any of your ideas; instead, manage your time and energy allocation wisely. Each pursuit has its value, and you may find that they complement each other in unexpected ways. Remember that the fear of being broke should not dictate your choices; rather, focus on what genuinely interests you.
Having fun along the way is essential. When faced with challenges, take a step back, do something enjoyable, and return to the problem with a refreshed perspective. Seek input from trusted individuals, engage in brainstorming sessions, and leverage the collective wisdom of those around you.
Finally, reflect on how others perceive you. Are you often the go-to person for problem-solving? Recognizing these patterns can provide insights into your innate abilities.
In the end, the entrepreneurial journey is as much about self-discovery as it is about external success. So, open your mind, believe in your capabilities, and embark on the exciting adventure of turning your ideas into reality.
