Big Brother Titans co-sponsor, Zagg Energy Malt Drink, has said that the energy, vibrancy and dynamism synonymous with the show, besides the inter-country franchise of the programme, portrayed the mutual buzz, energy and fun-spirited nature that the brand and its consumers share. , has said that the energy, vibrancy and dynamism synonymous with the show, besides the inter-country franchise of the programme, portrayed the mutual buzz, energy and fun-spirited nature that the brand and its consumers share.
Portfolio Manager, Beyond Beer, Nigerian Breweries Plc., Olaoluwa Babalola, in a statement, yesterday, in Lagos, said: “Zagg is a unique beverage, in that it has warmed its way into the hearts of the younger ones. Through this commercial, we have been able to exhibit the energy and confidence that come with being a member of the Zagg nation. But more than that, Zagg energy drink has come to fuel the youths of this nation with the intuition, drive and all-around invigoration needed to keep up with global trends today.”
Also, Senior Manager Media, Brand PR and Sponsorships, Sandra Amachree, said: “Being one of the sponsors of the BB Titans show was, indeed, no mean feat.
“As a brand that is committed to energising the youths to do more exploits, I must say that it has been a pleasure watching hundreds of thousands connect with us because that is what the brand is about – energy, fun and youthfulness.”
Amachree recalled that the pilot commercial during the grand finale of the reality show, which was a huge success, did not only introduce the brand’s unique beverage to a broader audience but also captured the energy and spirit of the programme and consumers.
