Speaking at the event, which held in Lagos, Kimberly-Clark, GBA Director for West Africa, Mr. Koushik Balaji briefly outlined the stages that culminated in the product launch and appreciated the various state and federal agencies that helped the company achieve this feat.
While Head of Marketing, WECA, Mrs. Kemi Saliu stated that in less than five years of Kotex presence in Nigeria, the company established a leading position in providing women with quality, smooth feminine care. She attributed the success of the brand to the high and consistent quality of the product, the support of Kotex trade partners and the loyalty of its consumers.
“Introducing the new range to our existing products in Nigeria is part of Kimberly-Clark’s mission to provide essentials for a better life for our consumers. Kotex pads and tampons have a superior, cotton-like feel that give women a comfortable experience”, she added.
Mrs. Saliu however stressed that this exemplifies Kotex innovation in developing high-quality cotton-soft, fast-absorbent pads to allow period experience to be discreet and comfortable.
“Now, with the launch of these new sanitary pads and tampons, the company has a comprehensive range fully available in stores and outlets for women in Nigeria and we encourage everyone to tell a friend, an aunty, a mother or sister to try Kotex, and convert them to becoming a Kotex Woman. “
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