Curating music, style and entertainment, the unveiling of Doncoco by IKI Leads Limited light up the city of Lagos with five Nollywood actors and actresses: Zubby Michael, Nosa Rex, Catherine Onoja, Dukori Patience and Fanta Amonaline Kouyateh as brand ambassadors.
Prominent guests including Nollywood legend, Kanayo O. Kanayo, among other dignitaries toasted to the birth of what many described as “Nigeria’s drink of the century.”
Speaking at the event, the Founder and Chief Executive Officer of the company, Mr. Innocent Onwunali, who described Doncoco as a blend of boldness and culture, added that the brand was conceived to create memorable drinking experiences. He explained that the product was manufactured locally. He also noted that the company’s decision was driven by the need to make premium-quality drinks affordable to Nigerians. He said: “The brands we introduced are not in Nigeria currently.”
They are mostly imported, and by the time you add the cost of importation, they become too expensive. But since these ones are made here, Nigerians can afford them. We wanted more than just another bottle on the shelf. We wanted a drink that commands presence; a drink that says, ‘I’ve arrived.’ From that thought, Doncoco was crafted to speak to different moods, nights and personalities,” he said.
He stated that the product comes in five variants, comprising Dancoco Whisky & Cola, Dancoco Vodka & Orange, Dancoco Single Malt Whiskey, Dancoco Vodka and Dancoco Tequila Reposado, each designed to appeal to distinct tastes.
The brand ambassadors also remarked – Onoja said she was proud to represent a product that “offers something for everyone.” To Dukori, Doncoco is a drink that gives vibes and confidence while Kouyateh expressed excitement about the brand’s potential, saying she looked forward to Nigerians “trying it, enjoying it, and having fun.”