Coscharis Motors became the exclusive franchise representative of Geely Global in Nigeria and is set to officially launch the latest Geely models into the Nigerian market very soon.
Head of Geely Auto International Middle East/Africa Business Unit, Scofield Wu, said: “We have carefully reselected our representative in Nigeria because we are looking for a partner with a strong pedigree in the automotive sector in Nigeria that can deliver our brand promise, this we got in Coscharis Motors.”
“Coscharis Motors shares our belief that the Geely models are the perfect fits to mitigate customers’ budget constraints, especially those who require automobiles that are durable, reliable, technologically driven, and have the best after-sales offerings. This shared passion, along with their excellent reputation in the automotive industry, makes it the perfect partnership for Geely Auto International in Nigeria.”
Commenting on this partnership, the President/Chief Executive Officer, Coscharis Group, Dr. Cosmas Maduka, said: “We are excited to celebrate the confidence that Geely Auto International has reposed in us to represent them in Nigeria.
“Geely Auto is in sync with Coscharis Motors towards ensuring our corporate brand promise to continue to create value for all our stakeholders. This milestone marks another step in the evolution of the company towards remaining timeless in its relevance. We are committed to broadening our dealership’s scope to the public and believe the Geely Auto brand provides a capable, refined, and reliable vehicle option to our customers, especially in these economically challenging times.”
“With our pedigree and experience of the Nigerian market, it is clear to us that the Geely Auto brand is what is needed today to bridge the gap between luxury and budget auto brands available in the market. The models, especially the All New Starry and GX3 Pro, are game-changers in their respective segments.
“These vehicles have what it takes to meet customers’ expectations satisfactorily, especially government and companies who are looking at their middle management team and fleet vis-à-vis their bottom line. At Coscharis Motors, we are excited to re-launch the New Geely Coolray and Emgrand in addition to bringing the very newest models to Nigeria. We look forward to those existing and new customers because these models are going to stir things up,” he said.
One of the highlights of the official announcement of the Coscharis franchise was the visit of members of the House Committee on Industry from the Federal House of Assembly, who, as part of their oversight functions, had a facility tour of the Coscharis Assembly Plant located at their group head office in Lagos, where the new Geely variants are being assembled.
