Tasman redefines pickup trucks with purposeful design

Kia Corporation has unveiled full details of the Kia Tasman, the brand’s first pickup truck.

Marking the latest addition to Kia’s extensive lineup, which includes sedan, SUV, commercial and PBV (Platform beyond Vehicle) models, Kia Tasman sets the benchmark for Kia’s future pickup range.

The Kia Tasman has been designed to push the boundaries of what’s possible from a pickup and invites customers to ‘dive into a new dimension’.

With its purposeful design and cutting-edge technology, combined with class-leading convenience features and an ultra-spacious, comfortable cabin, the Tasman is poised to redefine standards in the sector, allowing drivers to explore new horizons.

Leveraging more than five decades of expertise developing special-purpose vehicles, including off-roaders, the Kia Tasman is a truly transformative pickup truck that effortlessly meets the needs of both work and leisure activities.

Injecting the legacy of Kia’s SUV models with exceptional off-road capability, including the robust Mohave, the Kia Tasman has been comprehensively engineered to meet customers’ diverse needs across all forms of terrain.

President and CEO at Kia, Ho Sung Song, said: “Kia’s first-ever pickup truck was created from the ground up to transform the market and respond to the growing preference for lifestyle-oriented trucks with advanced features.

“The Kia Tasman is a progressive pickup truck that follows its path – not the competition. The Kia Tasman combines true pickup values with exceptional capability and practicality, and advanced features that defy conventional thinking.

“This essence is instilled in our global slogan ‘Dive into a New Dimension’, enabling customers to broaden their horizons. It offers world-first solutions for those seeking a lifestyle vehicle for leisure and outdoor activities while meeting the needs of small business operators, such as traders and farmers.”

The Kia design team deliberately shunned the familiar form language that has dominated the pickup genre for decades. This fresh approach to aesthetics strips away the unnecessary to begin with a basic, honest form that highlights the vehicle’s sense of solid power through simple yet functional elements, without relying on the oversized styling that has come to dominate the pickup segment.