Everyone knows them and everyone has a look at them when buying clothes or other items at the store – hang tags. Unfortunately, their significance is overlooked by many companies. Retail hang tags have a lot of potential, which – when used wisely – can have a major influence on a company’s branding. Find out everything you need to know about hang tags, designing high-quality tags and boosting your branding with them.
What Is a Hang Tag?
Most companies around the globe use hang tags in order to provide information on the item without having to attach said information to the product itself. That means that their purpose is a rather practical one at first glance. Hang tags are usually attached to the item by a thin plastic band or by textile strips.
On the name tag, you´ll find information about the price and the size of an item. In most countries, the article number is added as well. That way, it is a lot easier for the customer to contact support about defects, to reorder an item or to look it up on the internet. Most hang tags also include the company´s logo, sometimes even the address.
What Is a Hang Tag Used for?
A hang tag shows all relevant data on a specific product. To put it in a nutshell: Hang tags provide customers with information about the item they’re about to purchase – care direction, material information and unique selling points (USP). But why is the information not printed directly on the product? First of all, because not all items offer enough space for all the data. And second of all, because name tags are very versatile – changing the information for products that are supposed to be sold in another country on the tag is a lot easier and cheaper than to execute alterations on the product itself.
Best Practices for Designing Hang Tags
Hang tags aren´t just practical, but can also be an eye-catcher, which is why marketing should pay attention to their design. In order to create tags that attract attention and that underline the branding, it’s smart to design custom hang tags.
You should keep in mind that sustainability is an important topic these days. Because of that, name tags should be as eco-friendly as possible. Make sure to design tags that carry your message: Luxurious products should have high-end tags that please the potential customer. Sustainable stores should go for a more natural look. The possibilities are endless, as soon as business owners have realized how important nice tags are.
How to Design Hang Tags Online
Designing custom tags is a lot easier than most business owners assume. You can even do it online at a fair price. Providers like the Dutch Label Shop offer a wide range of sizes, shapes and colors. There are even pre-designed hangtags that can be altered to match a specific store.
Why Should You Use Hang Tags?
If you want to turn potential customers into paying customers, it’s important to feed them all the information they need on your product. Name tags are the easiest way to directly link that information to single items. Keep in mind that high-quality hang tags attract attention and boost your prosperity.
Stand out on the Rack
There´s a lot of competition in retail out there, which is why you want to stick out. Nice products are the main key to that. But a carelessly designed hang tag can cause potential customers to put your product back on the rack – especially if you´re selling high-quality products and add a most insignificant tag.
Branding Design
If you plan on boosting your branding by designing custom hang tags, stay oriented towards your corporate design and the message you´re trying to spread. Good branding adds value to your company and enhances your recognition factor. Try to understand the hang tag as the designated business card of your products and design them accordingly.
