As the world comes together to observe World Malaria Day 2025, Orange Group, a leading name in Nigeria’s fast-moving consumer goods industry, is taking a bold stand against one of the country’s most persistent public health challenges, malaria. This year, under the global theme #MalariaEndsWithUs – Reinvest, Reimagine, Reignite, Orange Group is rolling out an impactful campaign that blends digital empowerment with grassroots engagement to promote a malaria-free Nigeria.
The initiative is driven by the belief that informed communities are better positioned to protect themselves. With this in mind, Orange Group is leveraging the influence of digital platforms to reach a wide and diverse audience. Under the sub-themes #MalariaEndsWithLaris and #MalariaEndsWithGardia, the campaign uses educational content, interactive media, and influential voices to raise awareness about malaria prevention and treatment.
At the heart of the campaign is the Laris Health Hour, an Instagram Live series that brings medical professionals and wellness influencers directly to the public. These live sessions allow viewers to ask questions in real time and receive expert advice on recognizing malaria symptoms, accessing proper treatment, and implementing everyday prevention strategies. The aim is to simplify health information and make it engaging and practical for everyday Nigerians.
Complementing this are educational skits created by popular influencers. These short, entertaining videos communicate key malaria prevention tips in a humorous and relatable manner. By using entertainment as a tool for education, Orange Group is making it easier for people, especially younger audiences, to remember and act on essential health messages.
Beyond digital outreach, the company is also actively involved in on-the-ground efforts. In partnership with the Elisha Development and Humanitarian Foundation, a slum initiative under the National Youth Council of Nigeria, Orange Group is conducting malaria activations in underserved communities. These events provide free malaria testing, access to treatment, and distribution of preventive tools such as the Gardia Mosquito Repellent Cream.
Uchenna Ezenna, Media and Communications Director of Orange Group Nigeria, emphasized the importance of combining education with action. “Orange Group is committed to equipping Nigerians with the knowledge and tools they need to fight malaria. This World Malaria Day, we’re not just raising awareness, we’re engaging directly with communities to provide real solutions,” she stated. “We invite every Nigerian to take part in this movement and help make #MalariaEndsWithUs a reality.”
A key pillar of the campaign is Orange Group’s focus on both prevention and treatment. The company’s Laris Anti-Malarial Drug, a clinically trusted combination of 480mg Lumefantrine and 80mg Artemether, offers effective treatment for uncomplicated malaria. Meanwhile, Gardia Mosquito Repellent Cream, formulated with DEET and designed to be gentle on the skin, offers up to eight hours of protection against mosquito bites.
By integrating accessible health education with quality pharmaceutical products, Orange Group is creating a model that emphasizes community empowerment. This two-pronged approach ensures that people not only have access to the tools they need, but also the knowledge to use them effectively.
Orange Group’s initiative shows how private sector leadership can contribute meaningfully to public health. Through its combination of digital influence and in-person engagement, the company is helping to transform awareness into action. As Nigeria continues its battle against malaria, campaigns like this bring hope that a malaria-free future is not only possible, but achievable through collective effort and consistent care.
