Burger King, a leading quick service restaurant (QSR) and globally renowned fast-food chain has unveiled its services in Abuja QSR market to bring valuable employment to generate more jobs for Gwarinpa community while expanding the food supply chain market in strategic areas.
The brand’s arrival in Abuja marks the beginning of an exciting journey that promises to revolutionize the QSR fast-food landscape in the city and beyond.
Speaking at the official Launch in the Nation’s capital city, Ellie Yousef, General Manager of Burger King Nigeria, shared his excitement about the significant impact of the grand launch, while affirming that it’s a great pride in the firm’s ability to generate job opportunities for the Gwarinpa community.
Yousef said Burger King Nigeria is dedicated to investing in its employees and fostering a supportive atmosphere that promotes their professional development by empowering individuals with valuable employment.
Also speaking, Victoria Buzugbe, the Marketing Coordinator of Allied Foods & Confectionery Services Limited, expressed her enthusiasm for the opening of the Abuja branch, while highlighting the extensive consumer demand for Burger King in the region.
Buzugbe stated: “After Lagos, Abuja was one of the most anticipated Burger King opening locations in Nigeria, considering the inquiries from the consumers. It’s critical for us as a brand and as a company to listen to our consumers to provide impact where it matters, where people can easily relate with and appreciate the brand’s offerings.”
She emphasized the brand’s commitment to providing high-quality and affordable food options that would keep customers coming back for more. Buzugbe said: “The strategy is simple, provide customers with the Real Deal, which is of high quality yet affordable.
Commenting on the potential impact of Burger King’s entry into Abuja, David Oriaku, a business analyst and food specialist stated that Burger King’s “decision to open in Abuja demonstrates their strategic approach to tapping into the growing quick-service restaurant market. With their strong brand reputation and focus on quality, Burger King has the potential to attract a significant customer base in the city and contribute to the overall growth of the fast-food industry in Nigeria”.
