Fans of Smirnoff Ice are in for an ultimate treat as the brand launches its ‘Chill & Win Big’ promo, promising lucky consumers an unforgettable trip to Zanzibar alongside Nigerian afro soul sensation, Omah Lay.
The excitement kicked off with the selection of winners for the dream vacation, marking just the beginning of an eight-week extravaganza aimed at rewarding loyal Smirnoff consumers and celebrating the vibrant taste of Nigerian culture.
The Marketing and Innovations Director at Guinness Nigeria, Mark Mugisha, expressed the company’s delight in launching the promo, emphasising their commitment to rewarding consumers with unique experiences.
Mugisha highlighted the announcement of week one’s winners as a testament to Smirnoff’s dedication to its consumer-centric approach.
As the promo unfolds over the coming weeks, Mugisha encouraged consumers to continue enjoying Smirnoff Ice responsibly, promising more thrilling announcements and opportunities to win throughout the season.
With Omah Lay as the icing on the cake, this Zanzibar getaway promises to be an experience of a lifetime for lucky Smirnoff fans.
