The 10th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) begins tomorrow, May 10, 2024, with the Cultural Day event preceding the Award Night on Saturday, May 11, 2024.
Executive Head, Content and West Africa Channels, MultiChoice West Africa, Dr Busola Tejumola, expressed her excitement about the upcoming event, stating that the award ceremony has enjoyed immense growth and recognition since its inception in 2013.
“The 10th edition of the AMVCA represents a significant milestone in our journey to celebrate African talent and creativity. This year’s edition celebrates a decade of excellence in African cinema and television,” Tejumola said.
The 10th AMVCA will see winners emerge from 25 categories, comprising 16 non-voting, nine audience voting categories, and recipients of two recognition awards – Lifetime Achievement and Trailblazer Awards.
Sponsor of the event, Goldberg, Nigeria’s lager beer, says its involvement underscores its unwavering commitment to supporting and nurturing African culture.
A key highlight from the sponsor is rewarding the best-dressed male and female attendees at the AMVCAs’ cultural night event, to be held at Eko Hotel & Suites, with N1 million each.
Senior Brand Manager, Goldberg Lager Beer. Kunle Aroyehun, said: “The AMVCAs represent the very best of African storytelling, and we’re honoured to be a part of this momentous 10th edition. We believe that African stories deserve a global audience, and this platform provides a launchpad for them to shine.”
