To meet the increasing demand for high quality fast food, Burger King has unveiled a merchandising food chain outlet in Lagos.The official opening ceremony, which took place in Surulere, came shortly after the recent inauguration of another branch in Lekki Phase 1.
Burger King aims to delight Lagosians with its offerings and continue shaping the fast-food landscape in Nigeria’s bustling metropolis.Speaking at the unveiling, the Marketing Coordinator at Allied Foods & Confectionery Services Limited, Victoria Buzugbe, explained that expanding in Lagos was a logical choice due to the city’s large population. She said: “We are committed to upholding the Burger King brand’s legacy of excellence and innovation.”
It is great to be here in Surulere. Our goal is to create a memorable dining experience for every customer, offering delicious flame-grilled burgers and outstanding service.
“We are excited about the opportunities ahead and look forward to becoming a cherished part of the Surulere community.
“The unique combination of a dynamic population and evolving consumer tastes provided Burger King with an ideal opportunity to introduce its flame-grilled flavor and unique offerings. Lagos, with its diverse culinary landscape, serves as fertile ground for Burger King’s continuous evolution and growth,” she added.
During the opening event, Burger King customers expressed excitement and satisfaction with the brand’s expansion. Mary, a social media influencer said: “I’ve always loved Burger King, so when I heard about the new outlet in Surulere, I had to be there for the opening.
“The experience was phenomenal. The food was fresh, and the flavors were on point. The staff went above and beyond to ensure our satisfaction. I’m delighted to have another Burger King option close to where I live, and I can’t wait to bring my friends and family here to enjoy the mouthwatering burgers together.”
The General Manager of Burger King Nigeria, Elie Youssef, expressed the company’s commitment to maintaining the exceptional quality and service that Burger King is known for.
He said: “I’m incredibly proud of our team and the successful opening of our new Burger King outlet in Surulere. It has been a labour of love, and seeing the positive response from customers is truly gratifying.
“We strive to exceed their expectations and provide them with the highest quality food and service. We’re grateful for the warm reception we’ve received and are dedicated to making Burger King a favorite fast-food destination in the area.”
