In what appeared an evening of glamour and razzmatazz, the streaming platform, Showmax, celebrated its highly anticipated relaunch in style.
Hosted by celebrated media personality, Bolanle Olukanni, the event marked a new era of entertainment as the streaming platform officially celebrated the new app and an entirely revamped product suite.
The event also doubled as the exclusive screening of the comedy, Dead Serious, produced and directed by Moses Inwang and stars Sharon Ooja, Nkem Owoh (Osuofia), Emmanuel Chukwuemeka Ejekwu, known as Sabinus, Lilian Afegbai and others.
Showmax’s rebranding promises a pocket-friendly and immersive entertainment experience. At the heart of the new offering is the world’s first stand-alone Premier League plan for mobile, Showmax Premier League, as well as two more Showmax plans: Showmax Entertainment Mobile and Showmax Entertainment plan.
The night commenced with an insightful welcome note by MultiChoice CEO, West Africa, John Ugbe, who spoke about the implications of the new Showmax on entertainment in Africa.
“Today, we mark a historic milestone and a new era of streaming supremacy. With MultiChoice’s commitment to elevating African storytelling and the strategic partnership with Comcast’s NBC Universal and Sky, the new Showmax is poised to revolutionise the streaming landscape in Africa.”
“At the heart of it, the new Showmax focuses on African content, showcasing diverse narratives and our rich cultural heritage. With exclusive African originals and collaborations with local talent, we aim to amplify African voices across Africa, ensuring that we nurture talent, promote diversity and drive industry innovation,” he said.
In his remarks, General Manager of Showmax Nigeria, Opeoluwa Filani, highlighted the app’s capabilities.
He said: “The New Showmax is a best-in-class offering in effortless viewing that can withstand rigorous concurrent streaming.
“What excites us most is how we at Showmax are able to live out our purpose as a brand, where we are making it effortless and affordable to connect you to the content that you love,” he added.
Also, Head of Content and Channels West Africa, MultiChoice, Dr Busola Tejumola, said: “We have integrated the new Show Max with Peacock platform which gives the power we need for the technology to run. This technology also runs a 40mb per hour data saving mode; this means that anyone can stream for 24 hours with just 1Gb, I think watching EPL on the mobile is a game changer.”
