Beauty and personal care is a good business because it has to do with physical appearance and grooming. Like the maxim, “Looking good is good business.” In Nigeria, beauty business is emerging as one of the most successful, thriving busineses. In fact,
the beauty industry is rapidly expanding and has become a home to both local and international brands.
A beauty solutions brand, Hegai & Esther is fast becoming a visiting hot spot for entrepreneurs and creatives in the Nigerian Beauty industry. Her motive with creating business solutions that cater to the needs of beauty MSMEs is highly commendable.
In january 2023, the company announced one of its initiatives tagged, ‘Artist Support Initiative,” which aims to offer business support to 25 budding makeup artists who were looking to kickstart their business, bringing the number of Nigerian makeup artists who have benefited from ASI to well over 200. Hegai & Esther launched her fresh initiative, Studio Suites on the 4th of July.
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According to Gbemisola Adebayo, CEO Hegai & Esther Beauty Solutions, This unique initiative aims to support, promote and develop beauty entrepreneurs and creatives by offering fully equipped studios and flexible rent payment options. All they need is their kits and tools, everything else is provided by Hegai & Esther.
“One of the things that come as major concern to beauticians is the cost of renting a place to use as studio and the overhead costs that come with having a workspace. Our Studio Suites and RENT-A-CHAIR solutions are uniquely designed with the beauty artist in mind. Whichever option you choose will help you to stay ahead of the curve and ensure your business continued growth and success.
She added: “The Studio Suites are two rental workspace options, full studio suites and the rent-a-chair option. This initiative was created with makeup artists, hair stylists, brow & lash specialists, beauty content creators, etc. The studio suites are fully equipped with; high-end makeup workstations, customizable room designs and functional floor plans with your comfort in mind, natural lighting sources to give your clients a true-to-color experience, and help you shoot amazing photos and videos, centric customers lounge, complimentary Wi-Fi, Free three months listing on our booking website, access to a kitchenette, and flexible rent with no hidden charges.”
