As its contribution to the growth and sustainability of the Beauty and Makeup industry in Nigeria, Hegai & Esther launched the Artist Support Initiative ASI to help Makeup Artists and beauty retailers launch scalable and sustainable businesses.
The Hegai & Esther Artist Support Initiative was created to help solve some issues faced by new Makeup Artists by offering free and highly subsidized business support services to upcoming and challenged makeup artists.
The Artist Support Initiative offers to help Makeup Artists by providing products and tools to help them jumpstart their businesses, and also offers a PSS plan (pay-small-small) to selected retailers, which gives them access to Hegai & Esther products and a structured payment plan that allows them to begin their retail business with very minimal startup capital.
The Hegai & Esther Artist Support Initiative was launched in the year 2018, and so far has impacted well over 200 Makeup Artists and beauty retailers in Nigeria and seeks to reach out to even more people.
The 2023 edition of the Hegai & Esther Artist Support Initiative ASI is set to support 25 talented upcoming Makeup Artists struggling on their growth journey due to a lack of products, tools, and basic business know-how. Applications for the Hegai & Esther Artist Support Initiative 2023 closed on the 31st of December 2022, and successful applicants have been shortlisted.
Speaking on this year’s edition of the initiative, Gbemisola Adebayo Founder & Managing Director of Hegai & Esther said ‘’ “The Artist Support Initiative is our own way of giving back to the community that has built us to where we are now. It is our way of giving back to the make up artists that have bought, used and recommended pur products on all platforms.
We understand that getting quality products could be a constrain for a lot of talented makeup artistes who want to scale their business. And so once a year, we give out products to selected make up artistes just to help them scale their business and become more in their expertise”. ‘’
The makeup sector has a lot of potential for employment, sustainability, and growth. Opportunities exist in makeup merchandising service and manufacturing. Thousands of makeup artists are rolled out yearly yet just a few of them are able to successfully launch their businesses. Thanks to Hegai & Esther’s Artist Support Initiative, the Nigerian Beauty & Makeup Industry will make great strides in the coming years.
