How I rescued Sheffield United, by Mmobuosi

Tell us about the Tingo Group journey and how you as a Nigerian built a company that is today listed on NASDAQ
Firstly, I wish to state clearly that my name is not Odogwu. My name is Dozy Mmobuosi, born Chiedozi Mmobuosi. I adopted Dozy over two decades ago. Dozy is on my official records.


I used to be a show promoter while I was in university in Nigeria. So, I had access to many of these celebrities. We would produce and get our content to M-Tech. But it wasn’t really viable, because its either the telecom networks were not paying on time, or the sharing formula was just ridiculous. I couldn’t even make my wage bills! So, I took a loan from and started importing mobile phones. That became an instant hit. We had a ready market, selling feature phones and smartphones to dealers, from Alaba to Onitsha to Kano.

We were bringing in that were completely knocked down (CKDs) or semi-knocked down (SKDs) and we would couple them and sell into the market. Over time, we saw the big picture and where we fit in. The phones I was selling, what were people using them for? That was how we got to the farmers. As a farmer, you need to get money for your produce. So, we would give you the platform to pay and exchange money. And I also see that you have crops to sell and give you a platform to do that. That end of the market that people seemed to be ignoring, the underserved financially, that market became the Tingo market.

We had a base in Abuja and somewhere at Lakowe at that time. But we’ve always maintained an office in Lagos.

In Malawi, we have introduced Ajo Africa, an interest-free esusu product. Although we haven’t launched an app for them yet, but we have launched a pilot. We addressed the parliament and partnered the Speaker of the Malawi Parliament where she got us about 100 women across several constituencies. These women run small businesses, and we’ve given them money, they’re going to recycle $1,000 to empower themselves and improve their small businesses. We expect maybe to make some mistakes in this pilot, but we will learn and get the perfect system to adopt for it.

We created Nwassa to enable farmers buy inputs, but it has evolved from just being that kind of platform. We did initially it as a USSD only platform, not an online platform because users are rural people, they are minimizing the use of data. The Web platform has only recently gone live. On Nwassa, someone in Lagos, for instance, can buy food straight from the farm to their kitchen. Or straight from the farm to their shop. So that’s what Nwassa is all about. It’s a marketplace. Nwassa is a product of Tingo Mobile.

In 2021, your teams said Nwassa was on track to process 4 billion transactions while recording over $160 million in earnings by the end of 2021. This is a quote from a feature in Forbes. Was that projection achieved?
It was achieved.

Now, $160 million from small farmers, how do you show people that that figure is achievable?
I’ll give you an instance. You know Alaba market, right?

Yes, absolutely.
There are small shops, and you know there are thousands of them. I am sure over 6,000 shops in Alaba International Market. Maybe you go and check the value of transactions per day in that market alone. More than two million people do business in that market every day. Now imagine you’re talking to thousands of smallholder farmers. You’re selling them something every day. Even if I was making 10 naira a day each of them, I will meet my target. It’s always about the tiny margins. So, you found your niche, and what you want to do is just service those thousands of people. Imagine the numbers that Nigerian banks do with those little 50 naira charges.


Tingo is playing a significant role in the agriculture value chain in Nigeria, tell us about your agricultural initiatives and how you have been impacting the lives of farmers in the country.
Tingo is currently helping Nigerian farmers obtain farm inputs and buying their produce. In 2023, we funded the rice season for a lot of them. Tingo works closely with the All Farmers Association of Nigeria (AFAN). You may reach out to them to confirm they have been doing with Tingo. We tested the market in 2023 when we funded the rice season. So, we know what these farmers want. So instead of them doing all of that on Nwassa, we are now connecting to the entire consumer market, you know, be the person in the villages or in the cities, so everyone, it’s more like the buy side. We’re now focusing more on the buy side, so we have these farmers, we’ve secured them. They need their produce sold. We’re now saying to the big boys, the small boys, everyone in Lagos, in Abuja, every part of Nigeria and even abroad, that you can now buy food produce on our web platform. So that’s basically what it is.

You recently stepped down temporarily as the CEO of Tingo; who is currently running the company and how does this affect the Nigerian operations?
We hired the best to run Nigeria and our Africa operations. Local knowledge has remained important in driving the ecosystem we have created. We have a seasoned accountant — Edwin Obasogie — who leads our Africa-wide strategy, Auwal Tahir runs our Nigeria operations, especially driving our collaboration with the All Farmers Association of Nigeria (AFAN), Neha Meta runs Tingo Foods new initiatives (beverage lines and soon to be launched retain products) and Uzo Onunonu is driving our mass market focused fintech platforms. At the group level, we have Ken Denos who is a lawyer, he will be supported by our Africa team, and I maintain that this is the only way to drive the business and sustain all our initiatives.

Given the recent SEC allegations against you and Tingo-affiliated companies, as well as the charges brought by the DOJ, how do you plan to move forward as an entrepreneur at home in Nigeria and abroad?
It is my opinion that there is no perfect company/organisation/entrepreneur out there in the world. I began my journey as an entrepreneur 23 years ago. And made an attempt to list our holding company in 2020, we experienced all sorts of blockades, and then I got introduced to Darren Mercer who was the CEO of MICT, Inc. I believed we shared the same vision-showcasing Africa and all disenfranchised people (Africa and Asia). We were to merge Africa and China, thus, showcasing the best of both continents in terms of companies that believed in using local tech to uplift lives. We began the process of merging both companies, and that meant assembling the best professionals from all over the world.


The merger was phased into three, as I chat to you today that merger hasn’t been completed. I personally feel disappointed in the process thus far, all these allegations to my knowledge is designed to stop us from executing our strategy-ensuring food security and empowering smallholder farmers who are naturally disenfranchised. To be clear, I have not run the day-to-day operations of Tingo for six years now, I only help provide product support/creating products, which I feel is where my strengths lie.

As an entrepreneur, I will prove my innocence via legal channels, and I encourage all farmer cooperatives that I supported via Tingo to speak out. I will remain an entrepreneur breaking grounds in the sectors I play in (healthcare, mining, energy, real estate and sports). The world has gone crazy, bad news sells and our so-called experts who people rely upon for information have become so lazy. I invite Nairametrics into our world, go and see what we have created. We have board members and former colleagues who are lazy and can’t stand the heat they feel joining the rest of the lazy world to accept that I have done something wrong or misled the public, take your time to analyse what we have built. I will thrive as an entrepreneur anywhere. And I promise those that I have served(farmers) that I will not let them down.

As the founder of Tingo, what are you doing to reassure investors, employees, and the public about the stability and integrity of the company, considering these legal challenges?
A court in the US granted the SEC a TRO, I have respected that by stepping aside. But I will use every media available to me to encourage all stakeholders (employees, shareholders, and partners) to keep believing, and to know that whatever it is that might have happened in Tingo would be uncovered, and as for me, I will provide every support possible to keep the vision alive. Tingo must thrive.

The SEC complaint alleges a multi-year scheme to inflate financial metrics. Can you provide your perspective on the nature of these allegations and explain any discrepancies in the financial statements?
They claim we had just $50 at a time, how have we sustained staff and projects?
I will stand by what I have said before. I will cooperate with investigators, and we shall get to the root of this. We always knew that we needed to improve our internal controls and governance. And had started working on all of that since the merger started. Just to be very clear again, this merger is still not complete. And I hope this isn’t a conspiracy to take the business away from us or to stop the merger. I want to point out that those who heard Darren Mercer talk about the Tingo story bought into it and those who heard me speak passionately must have also loved the story. I have never gone on any road show to raise capital anywhere as people claim in false statements. I challenge anyone anywhere in the world who says that I Dozy Mmobuosi raised money for Tingo, let that person speak publicly with proof. I will address all allegations through the legal system across various jurisdictions.


Do you see your recent moves to buy Sheffield United as contributing to this continuing legal ordeal?
I hate to regret any move I make. I have more experience, that’s what I can say. When I did the bid for Sheffield United, all I had in mind was connecting a city as disenfranchised as Sheffield, and a company as disenfranchised as Tingo. I insisted on a confidentiality agreement to be signed, it was signed, but someone leaked my involvement. I deposited almost 9M GBP including helping the club pay its tax bills and wages, then the club qualified to the premier league. This story has not been told anywhere because it’s not a sexy story. A black man rescued the club. There are a few fans who know the true story. I respect the current owners of the club and will continue to dialogue with them on pending issues. It is fine to disagree. But I am not going to let someone lose cos I must win. Human decency should prevail. I encourage the Western world to shun the superiority complex they have assumed. I will not say that all institutions are that way, for instance, the emergence of Rishi Sunak as the PM of Hreat Britain gave me hope, and also the emergence of the likes of James Cleverly also foreign secretary and now Home Secretary give me a lot of hope.
I am now busy fighting back and writing a book that tells my side of the story. I encourage my supporters out there to fight on.

Tingo Mobile has been a notable player in the Nigerian market. How do you plan to maintain customer trust and loyalty amid the legal challenges and allegations raised by the SEC?
I know it’s a very difficult time for me my family, Tingo, our customers and shareholders. We have maintained best practices as far as customer relations goes, I encourage our customers to remain patient, and continue to see the merit and purity of our products. Evil will not win over good. And to our shareholders, I will fight for you all.

I was waiting for the merger to complete before I started interacting with shareholders, was never in control from to w moment the merger started. We shall right this ship, no matter what.


The complaint mentions an injunction against selling or disposing of Agri-Fintech and/or Tingo Group stock. What impact do you anticipate this having on the operations of these companies?
The TRO is focused on me, not the company. But I see that vendors media and certain bodies are taking advantage of the situation to cheat the company. I advise the temporary group managers to respond via the legal framework across the territories we operate in. For instance, I saw a message circulating in Ghana coming from the owners of the property we lease in Ghana, asking Tingo to leave, despite Tingo not owing rent, this individual is going round calling the company a fraud when the company hasn’t defrauded anyone. I expect humans to be decent.

The charge mentions misrepresentations in public statements regarding Tingo’s business operations. Can you shed light on recent initiatives or achievements in Nigeria that you believe accurately reflect the company’s success?
So, our works speak for us, speak with the All Farmers Association of Nigeria, and visit our offices. I also want to use this medium to let the world know that the food processing facility being built is not a Tingo project. It has been my ambition to build a food processing facility where foods from farms across Africa can be processed and value added. This project is being built on my family land and I am building with my resources, the banks I approached through my agents declined support, so I decided to build without support. You are invited to see how real it is.

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