Successful female business entrepreneurs have advised Small and Medium Scale Enterprises (SMEs) operators and would-be business owners to focus on meeting specific needs and self-development to create a path towards building prosperous brands in the short and long-term.
Speaking during the Women’s Day edition of the United Bank for Africa (UBA) Business Series hybrid event at the bank’s Head office in Lagos, yesterday, the entrepreneurs emphasised the need for SMEs to invest in themselves and have a proper working business structure as tips that will help build and grow their businesses.
The co-founder and Chief Executive Officer (CEO) of Good Hair Ltd, Chioma Ikokwu; Founder of African Naturalistas, Atilola Moronfolu; Founder of Hello Perfect, a leading skin aesthetics and laser clinic in Nigeria, Onyeka Michael-, and Actress/Founder and Chief Executive Officer, NOUA Skin, a luxury boutique skin studio based in Lagos, Oshuwa Tunde-Imoyo, were panelists at the special women’s edition of this quarter’s UBA business series, who spoke on the theme, ‘Her story.’
Chioma, who emphasised the need for meaningful partnerships and collaborations in business said: “It is important to start by solving a problem, you have to separate your lifestyle from your business and ensure that you are intentional about what you put out there. Also, get straight to the point about what you are offering your customers, no need beating about the bush.”
