Jobberman has launched its latest gender responsiveness campaign focused on elevating entrepreneurship and vocational training for over 558, 000 young women in 12 states across the country.
The campaign, tagged ‘She’s More’ will have women from Kaduna, Kano, Adamawa, Ondo, Katsina, Bauchi, Delta, Ogun, Benue, Edo, Lagos, and Oyo states participate in the empowerment programme.
The campaign launched at a press conference in Lagos, is a female-focused social awareness initiative created to elevate vocational skill training among women and empower them in fields such as baking, tailoring and cloth making.
According to Jobberman, the goal of the campaign is to train over 558,000 young women in business management, vocational skills, soft skills, and financial literacy and to support about 204,000 of them to start their businesses and help them become employers of labour.
The Head of HR Jobberman Nigeria and Lead Advisor, She’s More Initiative, Samantha Ifezulike, said the initiative is a testament to the firm’s commitment to not only invest in women but to accelerate the economic independence and advancement of women in Nigeria. She said the focus of vocational training is to fill the business structure and skills knowledge gap in that sector of the economy.
Ifezulike noted that the initiative is designed to deliver a targeted intervention programme based on insights gathered on the specific needs of each of the learning states.
She cited the National Bureau of Statistics (NBS) report that stated women had a higher percentage of unemployment rate in the quarter of 2023 and also had a higher rate of informal employment and self-employment compared to men.
Ifezulike, however, said women suffer significant challenges that impede growth including a lack of proper business skills and knowledge, improper business structure and access to finance.
She said the She’s More Initiative, being implemented by Jobberman Nigeria is in continuation of its ongoing partnership with the Mastercard Foundation’s Young Nigeria Works.
