Chairman, AW Network and Co-Founder, RED | For Africa, Adebola Williams; Entrepreneur and Founder, Hartbeat Kevin Hart; Head of Originals for Africa and the Middle East, Prime Video and Amazon Studios, Ned Mitchell and Chair, Uni World Group Inc. (UWG), Monique Nelson, will be speaking at Advertising Week Africa in South Africa.
Advertising Week Africa, which is an offshoot of Advertising Week, a worldwide gathering of marketing, advertising, technology and brand professionals, debuts on the continent with the mission to scale Africa’s cultural influence, talent, and solutions to the world.
The Event would include seminars, workshops, organised networking and world-class entertainment. As part of the Advertising Week Africa events, Williams, will be on a panel to discuss the topic, ‘African Culture = Pop Culture: The African Currency’, where the speakers will explore how Africa’s creativity has become the center of the world’s pop culture, with Afrobeats running up the music charts globally and Afrofuturism influencing fashion designers and filmmakers.
They will discuss how this new currency can be monetized and what steps should be taken to extend African culture beyond the continent.
“Unlike before, the world has now taken notice of Africa and the talents that abound in it. We must therefore take advantage of our current positioning as the emerging creativity capital of the world to establish the continent and its people, and making it the powerhouse of innovation for generations to come.”
The panel which will take place on Stage two of the Innovation Factory on March 22, 2023, will also include Chief Executive Officer (CEO), The Loeries, Preetesh Sewraj; Managing Director, Pernod Ricard, Nthabi Motsoeneng; General Manager, Brand and Communication MTN, Nomsa Mazibuko and Chief Marketing Officer (CMO), Safaricom Zizwe Vundla.
The panel session would speak on the importance of investing in African talent to authentically tell our stories and create financial returns for the continent, increasing awareness of African culture through advertising and marketing to evolve the way the world views Africa, and the opportunity for African brands to benefit by celebrating our culture with the world.
