The family favourite, “Kids Say the Darndest Things”, is back for its third season, bringing more laughs, surprises, and heartwarming moments.
This season marks a groundbreaking partnership between the iconic show and two entertainment powerhouses, the Paramount Global Content Distribution and What Media Group, all set to deliver unique blend of humour and authenticity to audiences.
The collaborative force behind the new season aims to enhance the viewer experience by delivering a world class production. This format licensing deal is not just a commitment to quality entertainment but a celebration of African children and their unique voices and perspectives.
“We are thrilled to be working with What Media Group to bring the Kids Say the Darndest Things format to audiences across Africa,” says SVP, Content Partnerships and Brand Strategy, Paramount Global Content Distribution, Lauren Marriott.
“Opening up the show across the African continent will allow kids and parents alike to watch this hilarious reimagined format together as a family.”
CEO of WHAT MEDIA GROUP, Chichi Nwoko, echoed this enthusiasm, emphasising the show’s commitment to celebrating the diversity and originality of African Kids:
“With the support of Paramount, we’re setting the stage for a season like no other.” We’re dedicated to maintaining the show’s essence, where the candidness of our young stars takes centre stage.
“In the past the show focused on Kids from Nigeria, but this year we are excited to open it up to kids from across the African Continent. Our aim is to keep the content fresh, engaging, and true to the experiences of today’s connected and vibrant generation.” The new season promises a diverse cast of children from across Africa, sharing their spontaneous and often hilarious insights on life.
