Exhibitors from five continents will participate in this year’s Food & Beverage West Africa trade exhibition, marking its largest edition to date. Over 300 exhibitors representing brands and businesses from more than 50 countries will be showcased from June 11th to 13th at the Landmark Centre, Victoria Island, Lagos.

Nine countries will have dedicated exhibitor pavilions, including Turkey, Dubai, China, India, USA, Indonesia, Italy, Egypt, and Tunisia. Additionally, sizeable delegations from the UAE, UK, Thailand, Ukraine, Ghana, Algeria, Malaysia, Netherlands, and many more will use the event to launch new products in Nigeria and West Africa, as well as to meet new business partners.

Now in its fifth edition, Food & Beverage West Africa is the continent’s largest food and beverage trade show, expecting more than 6,000 visitors over the three days. The exhibition is organised by BtoB Events. Exhibition Manager Brad Smith said, “This year’s exhibition features more exhibitors, more countries, and more products than ever. If you are seeking new and exciting products that have yet to be seen in the West African market, then FAB is simply unmissable.”

Smith highlighted the event’s growth, stating, “FAB 2024 is bringing even more countries and exhibitors than ever before. Our brand-new USA, China, and Italy pavilions are joining our regular pavilions from Turkey, Dubai, India, Indonesia, and Egypt. We are also welcoming exhibitors for the first time from countries such as Mexico, Korea, Hong Kong, Oman, Saudi Arabia, Algeria, Iran, Libya, Turkmenistan, and Nepal.”

The event is renowned for its international standard, attracting visitors from the West African region and beyond. “We pride ourselves on the international standard quality that our exhibition represents. It is a unique exhibition where we are bringing the global food and beverage industry to Nigeria, with both exhibitors and visitors attending and all looking to do business within the West African region,” added Mr. Smith.

One of the international exhibitors, Xena’s Food Group, is a Platinum Sponsor of FAB West Africa. Based in London, Xena’s is a wholesale food distributor specialising in premium-grade fresh condiments, oils, and ingredients. The company sees huge potential in the Nigerian market, noting the growing demand for high-quality ingredients.

“FAB West Africa offers a unique opportunity to connect with key players in the food industry specifically within the West African region,” said Mr Kochhar, Head of International Trade. “We believe that this targeted approach aligns perfectly with our goal of expanding our presence in Nigeria and neighbouring countries. We see this event as a strategic platform to showcase our offerings.”

“Our primary objective is to establish Xena’s Food Group as a trusted supplier of premium food products in the African market. We aim to forge partnerships with distributors, wholesalers, hotels, and restaurants, showcasing our extensive range of high-quality mayonnaises, ketchups, flours, cooking oils, poultry, eggs, and grains.”

Another international exhibitor, Linc Drinks, also based in London, is a manufacturer of alcoholic and non-alcoholic beverages. Zoryana Slater, Linc Drinks’ Export Manager, expressed excitement about attending Food & Beverage West Africa.

“We recognise the immense potential of the African market, particularly Nigeria, and view FAB West Africa as a strategic platform to showcase our premium beverages. We aim to establish strong connections with industry stakeholders, distributors, and consumers, fostering brand recognition and market penetration,” said Zoryana Slater.

“We aim to forge strategic partnerships, secure distribution channels, and generate substantial interest in our products, including our private label options.”