Mikano Motors has presented a brand new luxury car Changan Eado Plus to Doris Ogah, the newly crowned 45th Miss Nigeria.
The handing over of the luxury sedan officially marks the beginning of the partnership between Mikano Motors and the iconic Miss Nigeria pageant, which exemplifies Nigerian women’s beauty, strength, and resilience.
The Eado Plus, known for its stylish design and advanced features, symbolizes the values of innovation and excellence that are synonymous with the Changan brand, an ideal match for the current Miss Nigeria.
Omar Karameh, the Group Executive Director of Mikano International Limited, expressed his excitement about presenting the Eado Plus to Ogah, who embodies the spirit of Miss Nigeria.
“This initiative is not just about the car; it is about recognizing the iconic symbolism of the Miss Nigeria pageant, from its beginnings in 1957, as a photo contest to what we have now, a pageant that has produced ladies who have made impacts in various professional fields and with credible accomplishments,” Karameh explained.
He said Mikano has always stood as a proud supporter of the nation’s arts, culture, and entertainment industry, adding that they are committed to fostering creativity and talent of Nigerian origin.
“We continuously support various sectors, an example being Afriff- the largest film festival in Africa – and this event, here, is no exception.
“The legacy of Ms Nigeria is not just about beauty; it’s about strength, intelligence, and leadership. We believe that this platform can mould the future female leaders of our country. By celebrating these remarkable women, we pave the way for a brighter and more empowered Nigeria,” Karameh said.
He assured that they will continue to support and uplift talents, and trust that the values of Ms Nigeria will shine brightly in the society and inspire the next generation of female leaders.
Joelle Haykal, the Group Executive Director of Mikano International stated during a press briefing and the official handover ceremony said, “This partnership represents our commitment to empowering women and supporting local talent within our communities, in line with Miss Nigeria’s theme for this year. Cultural Heritage and Community Engagement. This has always been a mainstay for the Mikano Group and is evident in much of our efforts to give back to the society.”
Tom Yin, the vice General Manager from Changan MEA, said the beauty pageant focuses on the remarkable achievements of Nigerian women such as wisdom, leadership, and cultural advocacy.
Yin said this aligns perfectly with Changan Automobile’s global”Her Power” initiative.
He assured that through the collaboration, Changan Automobile aims to inspire a new generation of women to pursue their dreams, shine in their fields, and shape a brighter future.
Responding, Ogah, the newly crowned 45th Miss Nigeria, said, “Winning the Miss Nigeria title has been a life-changing experience, and I am deeply grateful to Mikano Motors for this incredible gift.
“This car is not just a means of transportation; it represents the journey ahead—one filled with purpose, advocacy, and impact. I am excited for all that is to come and look forward to using my reign to inspire and empower young girls across Nigeria,” Ogah said.
Rita Dominic Anosike, Legendary Nollywood queen and Chairman of the Miss Nigeria board shared her insights into reviving the Miss Nigeria franchise.
“Reviving the Miss Nigeria franchise has never just been about a pageant—it’s about building a platform that celebrates the brilliance, ambition, and cultural pride of the Nigerian woman,” she said.
“With partners like Mikano, we are not just crowning queens—we are empowering a generation and ensuring that Miss Nigeria is a title and a platform for real impact. We are excited about this new chapter and the journey ahead.”
Mofid Karameh, Chairman of Mikano International Limited said Changan gives users a six-year warranty on their products, adding that it would continue to stand out among competing brands.
