Rooted., a fast-rising nail care and beauty brand founded by visionary African entrepreneurs Nana Amobi Chambers and Kokwe Amegavie, officially launched in Lagos with an intimate and thoughtfully curated evening that signaled its expansion beyond Ghana into the global beauty landscape.
Already known for co-founding Polish’d, one of Accra’s most coveted beauty bars, Nana and Kokwe have built Rooted. as an extension of their commitment to creating high-quality, culturally grounded beauty solutions for African women. The Lagos launch marks a significant milestone in the brand’s journey toward multinational presence.
Held on Saturday, March 14, 2026, the event brought together leading voices and tastemakers within Lagos’ beauty and lifestyle ecosystem for an evening of conversation, connection, and cultural expression. The gathering spotlighted the ongoing evolution of the beauty industry, Africa’s positioning within the global market, and the rise of African women as standard-setters in entrepreneurship and innovation.
The highlight of the evening was the unveiling of Rooted’s debut product collection, which includes:
- A range of builder gel polishes in signature shades: Purpose, Resilience, Koko, Starr Girl, Loyal,and Faith
- Nail and Cuticle Growth Serum
- SPF 50 Hand Cream, a standout innovation in nail care
- Smoothing Pumice Stone
The event welcomed notable figures across the beauty industry, reflecting the brand’s growing influence and resonance within key markets.
With its Lagos debut, Rooted. positions itself at the intersection of culture, quality, and innovation, reinforcing its mission to elevate African beauty rituals while competing confidently on a global stage.
The debut collection is now available for purchase online at shoprootedonline.com. For updates and more information, follow the brand on social media at @r__ooted.
About Rooted.
Rooted. is an African-founded nail care and beauty brand committed to creating intentional, high-quality products that celebrate heritage, self-expression, and modern beauty rituals. Founded by Nana Amobi Chambers and Kokwe Amegavie, Rooted. exists to serve and empower a global community through African innovation.
