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Don Jazzy Urges Artists To Emulate Davido In Marketing Projects

By Oke Odunmorayo

11 April 2023   |   1:55 pm

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Legendary Nigerian music producer and CEO of Mavin Records, Don Jazzy recently took to Twitter urging Nigerian artists to market their albums effectively. In a tweet, he suggested that artists should take a page out of Davido's book and focus on promoting their albums aggressively, just like the Afrobeat superstar does. Davido, who is one…

Don Jazzy

Legendary Nigerian music producer and CEO of Mavin Records, Don Jazzy recently took to Twitter urging Nigerian artists to market their albums effectively.

In a tweet, he suggested that artists should take a page out of Davido’s book and focus on promoting their albums aggressively, just like the Afrobeat superstar does.

Davido, who is one of the biggest music stars in Nigeria and Africa at large, is known for his savvy marketing skills and has a huge social media followers is always active online, engaging with his fans and promoting his music.

He also collaborates with other artists and influencers to reach a wider audience.

Don Jazzy’s advice is timely, given the current state of the Nigerian music industry. With the rise of streaming platforms like Spotify, Apple Music, and Tidal, it has become easier for artists to release and distribute their music to a global audience.

However, with so much competition, it can be challenging for artists to stand out and get noticed. Marketing is crucial for artists who want to succeed in today’s music industry, and Davido has shown that it is possible to build a huge following and achieve massive success through effective promotion.

By leveraging social media, appearing on talk shows and collaborating with other artists and influencers, he has been able to reach millions of fans and build a strong brand.

Don Jazzy’s tweet has sparked a conversation in the Nigerian music industry, with many artists and fans weighing in on the topic.

Some have praised Davido’s marketing skills and suggested that other artists should emulate him, while others have argued that there is no one-size-fits-all approach to marketing and that artists should find their own unique strategies.