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E4luxury Jewellers thrives on integrity, trust, says CEO, Ayodele Samson

By Guardian Nigeria

08 June 2022   |   12:22 am

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Ayodele Donye Samson, chief executive officer of E4luxury Jewellers, has explained why the brand is scaling heights. E4luxury Jewellers is one of the topmost jewellery design companies in Nigeria. Founded by Ayodele Samson five years ago, its achievements have surpassed the years it has been in existence pimping jewellery, wrist watches, and other personal adornments.…

Ayodele Donye Samson is the CEO of E4luxury Jewellers

Ayodele Donye Samson, chief executive officer of E4luxury Jewellers, has explained why the brand is scaling heights.

E4luxury Jewellers is one of the topmost jewellery design companies in Nigeria. Founded by Ayodele Samson five years ago, its achievements have surpassed the years it has been in existence pimping jewellery, wrist watches, and other personal adornments.

According to the company’s founder, one of the secrets to its success is its integrity and the trust earned since it commenced operations.

“Contrary to popular belief, the jewellery business is insulated from fraud, because jewellers thrive on integrity and no serious jeweller will want to soil his or her reputation,” the E4luxury Jewellers CEO stated.

However, behind E4luxury Jewellers’ sweet story of triumph are the daunting challenges presented by the depressing economic environment in Nigeria. He encouraged aspiring jewellers not to be discouraged by the setbacks they may encounter, adding that they should be ready to commit finance into the business.

“Those who dream of becoming jewellers should chase their dreams and follow the path. No dream is easy to achieve and no business is easy to venture into, especially this line of business which is really capital-intensive.

“It is necessary therefore that an aspiring entrepreneur should be well-prepared before leaping into the business”, said the boss of E4luxury Jewellers.

Speaking further, the CEO of E4luxury Jewellers gave assurances that jewellery business is a safe investment, and in the same breath, also stressed that jewellers have to contend with stringent Customs processes and night duties.

“The deluxe nature of our products requires a lot of importation and we pay heavy custom duties to clear our goods,” explained the managing director of E4luxury Jewellers.