The prestigious cognac house, Martell, renowned for its elevated and spirited events, has confirmed its return to the 11th edition of the Africa Magic Viewers Choice Awards (AMVCA) on May 10th, 2025.

Drawing inspiration from its very essence – a legacy built on bold and audacious spirit that defies convention and reaches for the extraordinary – Martell presents “Audacity Unscripted.”

Reinforcing its commitment to the growth of Nigerian film and entertainment, Martell will also be sponsoring the prestigious Best Director category at the awards ceremony.

This year’s theme is an invitation to embrace life without limits, to make daring decisions, and to forge one’s own path, unburdened by pre-written scripts or societal norms. “Audacity Unscripted” is a call to live fully, to create, and to carve one’s journey.

Guests have been urged to prepare for an evening of unparalleled entertainment—a carefully curated series of experiences designed to keep attendees in a state of pure exhilaration.

A long-time partner of the continent’s most coveted entertainment ceremony, Martell has consistently delivered unforgettable experiences, and this year promises to be no different.

The stage is set, the lights are ready, and the iconic Martell blue carpet awaits. Get ready to witness the finest in fashion, glamour, and artistry as they step onto a carpet that signifies the beginning of a truly unscripted night.