Rihanna’s ANTI Album Goes Platinum In Less Than 48 Hours
And that is not the only achievement Riri has gotten with the release of her most anticipated album, ANTI . The album also hit the 1 million downloads mark.
The major boost was in the way Tidal and Samsung released the album, by buying copies in advance. Samsung purchased one million copies of the album in advance that were then given away as a free download, RIAA gave it the platinum certification. This is similar to what happened when Jay Z released his Magna Carta Holy Grail album back in 2013, when Samsung bought copies in advance.
The pop queen also had various promo materials to boost her 8th studio album, from the art work, to the special effect for blind people, to the video clips she has been releasing, some people attest that the ANTI album has shown growth and depth in Rihanna’s musical career.