The much-anticipated drama, The Herd, officially hits cinemas nationwide today, marking a new milestone in African storytelling. Following its star-studded premiere earlier this week, the film is already being hailed as one of the year’s most daring and thought-provoking releases.
Beyond its gripping plot and stellar cast lies the vision of two Executive Producers who see filmmaking not just as art, but as a strategic investment in the future of African cinema.
Produced by Efe Ejukorlem (Founder, Airscape), Chukwudi Ulogo (Founder, Serendipity HHC), FilmOne Studios, and ToriTori Films, the project stands out for its innovation and business-minded approach.
For Efe, The Herd is more than an artistic triumph; it’s a step toward positioning African cinema as an asset class that blends culture and commerce.
“Financing the film wasn’t just about making a movie; it was about proving that films can tell the Nigerian story, deal with societal issues, and drive global visibility,” Efe said. Chukwudi, whose background lies in health and enterprise, sees the project as a model for creative investment.
“We’re building a structure where film and business co-exist, where creativity meets capital and delivers measurable impact,” he noted.
Set in a fictional Nigerian community, The Herd explores love, betrayal, and resilience, echoing the real-life struggles of African societies today. But what truly sets it apart is its production philosophy.
“Africa doesn’t lack stories; it lacks authentic storytelling with excellent execution,” Chukwudi emphasized. “The Herd is our response to that gap.”
As the film opens across Nigeria, one thing is clear: The Herd isn’t just a movie; it’s a movement redefining what it means to invest in African stories.
