The third edition of the Jameson Distillery on Tour (JDOT) has officially ended, leaving a lasting effect on the Lagos pop culture scene. Thousands of whiskey enthusiasts, music lovers, and foodies gathered at the iconic National Theatre from September 27th to October 1st, 2024, for a one-of-a-kind blend of Jameson tradition and Lagos energy.
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Jameson Distillery on Tour has always been more than just a whiskey tour; it is an immersive experience that celebrates the essence of community, craftsmanship, and culture. This year’s edition far exceeded expectations, with Jameson delivering on its 244-year tradition of distilling quality to a captivated Lagos audience.
The first day featured an intriguing collaboration with Afrovibes, a local live music platform recognised for presenting excellent performances with crowd favourites such as Lady Donli, Olusegun & The Stallions, and Cef Ashanta, to name a few.
READ ALSO: JAMESON fuses fashion, alternative sounds, good vibes and premium Whiskey at JAMESON connects
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On Day 2, attention shifted to Lagos’ booming skate culture. The event was planned in partnership with DenCity, a female-led organisation dedicated to promoting skateboarding culture in Nigeria.
Day 3 was all about The Vogue Boys taking over and transforming the arena into a water park. Day 4 was all about food, with Jameson teaming up with Keuwe & Cam and Kewa’s Kitchen to create a whiskey-pairing extravaganza. Guests enjoyed delicious junk food with a twist, expertly paired with the smooth, distinct flavours of Jameson whiskey, leaving their taste buds tantalised and spirits high.
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The tremendous climax on Day 5 was unforgettable. Jameson teamed up with the renowned Mainland Block Party to close off the event in style. Perhaps the most noteworthy aspect of the tour was the presence of Jameson’s Master Cooper, Ger Buckley. Buckley, a fifth-generation craftsman at Midleton Distillery, wowed the crowd with a live demonstration of his centuries-old technique. It was interesting to watch him meticulously craft the wood barrels that give Jameson whiskey its distinct flavour.
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Dive into some of the snapshots from the tour:
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