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Montaigne Place Launches New Luxury Fragrance “Apex” By Roja Parfums In Lagos Nigeria

By Guardian Nigeria
13 September 2022   |   1:57 pm
Montaigne Place, Nigeria’s largest Luxury Skincare, Cosmetic, and Fragrance retail company launches “Apex”, a new chypre fragrance for Men created by award-winning British Perfumer recognized as one of the greatest “Noses”, Roja Dove. Celebrating the natural wonders of the world and all who roam it, Apex, a square-shaped bottle with a black into green ombre…

Montaigne Place, Nigeria’s largest Luxury Skincare, Cosmetic, and Fragrance retail company launches “Apex”, a new chypre fragrance for Men created by award-winning British Perfumer recognized as one of the greatest “Noses”, Roja Dove.

Celebrating the natural wonders of the world and all who roam it, Apex, a square-shaped bottle with a black into green ombre effect from top to bottom, is a fresh, fruity chypre accord with spiritual and sensual undertones.

A zesty citrus blast opens the APEX experience with a breath of fresh air as the sunny sensation of Mandarin and juicy Pineapple lead the pack, encouraging a positive state of mind and inspiring us to achieve our goals.

Grounding our energy to the earth, a natural chypre sound base surrounds patchouli and Fir Balsam with the green tones of Galbanum, Cypress, and Oakmoss to create a truly outdoors environment, as the sacred materials of Sandalwood and Frankincense pay homage to the ancient ingredients the earth has given us.

To wear Apex by Roja Parfum is to wear a fragrance that connects us to our primal energies, bringing a sensual impulse to the highly addictive scent.

Speaking about the perfume, celebrated British perfumer and owner of Roja Parfums, Roja Dove, said;

“I have always said that we must not forget that we are animals. We’ve been using scent for millions of years to catch food, escape danger, and find a mate. it is these primal instincts that inspired me to create Apex.” He Continues

“Only when we embrace our connection to nature and our innermost instincts can we reach the Apex of our potential, becoming the best version of ourselves”.

Apex is presented in a 100ml spray bottle and is exclusively available at Montaigne Place.

 

Roja Apex is available in the following outlets across the federation:

Montaigne Place Palms Lagos

The Palms Shopping Mall, 1 BIS Way, Lekki Expressway, Victoria Island, Lagos

 

Montaigne Place MMA2

MMA2 Domestic Airport Airside 1, Shop 8, Airside Departure Level, New Muritala Mohammed Local Airport

 

Montaigne Place ICM

Shop L033, Obafemi Awolowo Road, Alausa, Ikeja, Lagos

 

Montaigne Place Novare

Shop M05 & M06 Sangotedo, Lekki, Lagos

 

Montaigne Place GRA, Ikeja Lagos

Montainge Place Lifestyle Destination, 18A Isaac John Street, GRA Ikeja, Lagos.

 

Montaigne Place Nelle Mall Admiralty Way

13 Admiralty Way, Lekki (Beside Wema Bank.

 

Montaigne Place Silverbird Abuja

1161 Memorial Drive, Cadastrial Zone, Central Business District, Abuja.

 

Montaigne Place Transcorp Hilton Abuja

1 Agunyi Ironsi Street, Maitama, Abuja

 

Montaigne Place Polo Park Mall GRA, Enugu

Shop G39 & G40, Polo Park Mall, GRA Enugu

 

Montaigne Place PH Mall Port Harcourt.

Shop 7 (Beside the Government House), Azikiwe Road, Portharcourt, Rivers State

 

For more information regarding Apex by Roja, kindly contact Montaigne Place Brand Manager via email on brandmanager@montaigneplace.com.

Follow Montaigne Place on Instagram @montaigneplace

 

For media related enquiries please contact Giselle Bejjani at Giselle.bejjani@roberttaylormedia.com

 

About Montaigne Place

Montaigne AH Limited, also known as Montaigne Place is Nigeria’s leading Luxury, Skincare, Cosmetic Fragrance and well-being retail company and home to the world’s best high quality and niche fragrances. The luxury perfumery is known for hand-crafted niche, ultra-niche and artisan fragrances offering customers a unique olfactory experience.