Tacha targets Guinness World Record at inaugural beauty festival

Nigerian media personality/entrepreneur, Tacha Akide, is set to make history with the first-ever Tacha Beauty Festival, a three-day celebration of beauty, culture, and creativity scheduled to hold fro...

Nigerian media personality/entrepreneur, Tacha Akide, is set to make history with the first-ever Tacha Beauty Festival, a three-day celebration of beauty, culture, and creativity scheduled to hold from October 10 to 12, 2025 at the John Randle Centre for Yoruba Culture and History, Lagos.

The highlight of the festival will be Tacha’s ambitious Guinness World Record attempt for the Most Cosmetic Makeovers by an Individual in 24 Hours, with a target of 150 makeovers.

This daring feat underscores her passion for pushing boundaries while spotlighting Nigeria’s booming beauty and lifestyle industry on the global stage.

Speaking on the world record bid, Special Adviser to Lagos State Governor on Tourism, Idris Aregbe, said: “This is more than a record attempt. It is a statement that Nigerian creativity and excellence can compete anywhere in the world.”

Aregbe said that the theTacha Beauty Festival is about empowering talent, celebrating culture, and creating a space where beauty meets opportunity, adding, “Lagos State is proud to support this project.”

The Tacha Beauty Festival is designed to be a platform for empowerment, education, and enterprise.

The event will feature workshops and masterclass on makeup, hair, skincare, wellness, and fashion and create a vendor village and exhibitions connecting local brands with thousands of participants.

The event will also provide business training and networking sessions to support entrepreneurs in the beauty and lifestyle sector, as well as cultural experiences and live entertainment, celebrating Nigerian creativity and diversity.

By blending beauty, business, and culture, according to the organisers, the Tacha Beauty Festival is set to inspire thousands of participants, foster economic growth within the beauty industry, and position Nigeria as a hub of global creative innovation.

Akide is a celebrated Nigerian media personality, reality show star, entrepreneur, and philanthropist, who has built an influential brand with a loyal fan base across Africa and beyond.

ith the Tacha Beauty Festival, she continues to break barriers and inspire a new generation of creatives.

Daniel Akinola

Guardian Life

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