TECNO: A Gift That Keeps Giving
This year, TECNO went all out for Nigerians; positively impacting lives every chance it got. The smartphone brand set out at the beginning of the year to touch lives.
It is a few days to the end of 2019, and indeed, TECNO has accomplished all that they promised to do, especially in the CSR department. They have truly differentiated their brand in more ways than one.
In 2014, TECNO started a children-centered CSR initiative that has seen to ensure that many children from public primary schools across Nigeria win scholarships and many other prizes.
In line with that initiative, the theme on Children’s Day this year was “Give the Nigerian Child A Future”.
In the Lagos region, five schools were selected to participate. After an examination to select the best students, scholarships were awarded to five students from each of the schools through the TECNO Foundation.
There was also a Children’s Day Party that brought children from over 30 public schools together with plenty of fun and games plus numerous gifts.
In addition, TECNO got involved in another Get-a-Nigerian-through-school project called AcadaFest Scholarship 2019. Through this initiative, TECNO sponsored 3 deserving students for the duration of their University education.
Furthermore, TECNO joined forces with a few other sponsors to celebrate the musical legend, Fela Anikulapo-Kuti. At the event, the smartphone brand made touchpoints with Nigerians by making the 6-day event even more fun-filled.
A lucky Nigerian got the chance to win a Spark 4, which was the latest device from the brand at the time, and there were also lots of gifts up for grabs.
This year’s International Women’s day sought to encourage gender balance around the world. To lend a voice to the credible course, TECNO partnered with The University of Lagos’Radio Station, Unilag 103.1 to put together a special program for young girls aimed at improving the quality of life of the girl child.
Finally, TECNO birthed a campaign called Light Up Your Dreams. The brand brought together many young Nigerian entrepreneurs with various business interests ranging from agriculture to technology.
At the grand finale of the month-long campaign, TECNO SPARK Light Up Your Dream granted two winners N1 million each. There were also winners across the country who bought a SPARK 3 smartphone, got a raffle ticket and also emerged as millionaires in the raffle draw.