Top 10 wealthiest creators in 2025

In 2025, YouTube, TikTok and other social media platforms remain the goldmine for creators, where some rake in millions of dollars from sponsorships, brand partnerships, and business deals. These media moguls have built wealth off social media content. They have leveraged their online viewers to bank massive revenue streams. Meet the world’s richest ten creators in 2025.

MrBeast (Jimmy Donaldson)

MrBeast (the real name being Jimmy Donaldson), is YouTube’s highest paid YouTuber in 2025 and estimated to be worth more than $250 million. He holds prime space on platforms like YouTube, TikTok, and Instagram and makes his earnings through YouTube ad revenue, sponsorships, Feastables line of snacks, MrBeast Burger, merchandise sales, and investments.

He uploads videos surrounding viral challenges, outrageous giveaways, philanthropic work, and business endeavors. His revenue streams come from YouTube ads, brand sponsorships, consumer products, and mobile app integrations. Recently, reports have it that MrBeast is closing a $5 billion company valuation, marking him as the top earner on digital platforms in 2025.

2. Charli D’Amelio

Charli D’Amelio, a social media influencer, ranks second with estimated earnings of over $110 million. She has an enormous following on YouTube, TikTok, and Instagram and earns primarily from sponsored content, fashion endorsements, reality TV shows, and her family’s D’Amelio Brands. Her content features dance, lifestyle vlogs, and brand promotion, and she earns from endorsements, social media ads, and product releases.

3. Jake Paul

Jake Paul has transitioned from a YouTube prankster to a professional boxer, earning himself an estimated $90 million. He is also present on YouTube, Instagram, and TikTok, earning himself money from boxing fights, endorsements, merchandise, and YouTube ads. His content features sports entertainment, vlogs, and fight promotion. His main sources of income are pay-per-view sales, YouTube monetization, and endorsement. His transition to sports has boosted his financial growth exponentially.

4. KSI (Olayinka Williams)

KSI, born Olajide Olayinka Williams “JJ” Olatunji, is yet another top-paid YouTuber with an estimated income of $75 million. He is a YouTube, Instagram, and X (formerly Twitter) huge follower, earning money through music, boxing, Prime Hydration, and ad revenue on YouTube. His videos are gaming, reaction content, sports, and music. His income sources are streaming royalties, brand endorsements, and merchandising. His Prime Hydration drink is a billion-dollar brand, competing with big sports drink brands.

5. Khaby Lame

Khaby Lame has continued to rise to global fame, earning around $75 million. His content is widely shared on TikTok, YouTube, and Instagram, where he creates silent humor, reaction videos, and humor about everyday life. His primary sources of income are sponsorship deals, brand collaborations, and merchandise. His sources of income are social media monetization and sponsorships, and his international content keeps him among the most popular creators online.

6. Logan Paul

Logan Paul remains a player in the digital entertainment industry, raking in about $70 million. He makes money on YouTube, Instagram, and WWE through Prime Hydration, WWE endorsements, YouTube ads, NFTs, and sponsorships. His endeavors currently revolve around wrestling, business ventures, and lifestyle vlogs. Brand endorsements, product sales, and event promotion are where he gets his money from.

His ability to blend YouTube and mainstream entertainment, from professional wrestling in WWE to running a billion-dollar business, has made him a household name.

7. PewDiePie

PewDiePie on the internet but Felix Kjellberg in real life, continues to thrive on YouTube with an estimated $60 million. He earns from YouTube advertisement revenue, merchandise sales, and brand deals. His content is playing games, reaction videos, memes, and commentary, and his sources of revenue are YouTube ads, Patreon, and fan-supported videos. Even though he has taken a break from regular uploads, his influence remains intact.

8. Markiplier

Mark Fischbach, or Markiplier, has built a massive number of followers, earning about $55 million. He has a presence on YouTube, TwitcMh, and Instagram, where he produces gaming content, storytelling projects, and charity streams. His primary sources of revenue are gaming content, sponsored collaborations, and business ventures. He earns revenue from YouTube ad, brand endorsements, and merchandise purchases.

9. Emma Chamberlain

Emma Chamberlain has cemented herself on the eight position among top earners, earning around $50 million. She is immensely popular on TikTok, Instagram, and YouTube, making primarily from sponsored material, her company Chamberlain Coffee, and fashion collaborations. Her content is lifestyle vlogs, personal growth, and brand partnerships. Her income sources are sales of coffee brands, influencer collaborations, and YouTube ads.

10. Addison Rae

Addison Rae rounds off the top 10 with a projected income of $48 million. She has built a strong fan base on TikTok, YouTube, and Instagram and earns from music, acting, brand collaborations, and sponsorships. Her content focuses on dance, lifestyle, beauty, and entertainment. She earns from sponsored content, music streaming, and acting deals. Her evolution from being a TikTok sensation to an all-around celebrity has seen her make it onto this list.

Nowadays, content creation has transcended typical entertainment to real hustle and business, most average people have become influential personality just because of content creation. Some have turned it into a full-time job, earning millions of naira and dollar.

Thus, if all you care about is just to turn on ring light, dance, entertain and turn off ring light without creating impact and cool cash, you should reconsider your hustle.