Ikogosi Resort: Our goal is for guests to leave feeling better than when they arrived — Lanre Balogun, GM, Glocient Hospitality

Glocient Hospitality, the firm behind the stunning transformation of Ikogosi Cold and Warm Spring Resort, has carved out a niche in Nigeria’s hospitality sector by combining natural wonders with...

Glocient Hospitality, the firm behind the stunning transformation of Ikogosi Cold and Warm Spring Resort, has carved out a niche in Nigeria’s hospitality sector by combining natural wonders with world-class service. Under the leadership of its General Manager, Mr. Lanre Sharafa Balogun, the company has repositioned the resort as a premier destination for both local and international tourists.

In an exclusive interview with The Guardian, Mr. Balogun sheds light on the unique selling points of the Ikogosi resort, from its rare geological features to its role in community development. He also discusses the challenges of operating in Nigeria’s tourism industry, as well as his short-term and long-term plans for the resort’s expansion.

Ikogosi Cold and Warm Spring Resort is unique for its confluence of natural springs. Can you elaborate on the scientific explanation behind this phenomenon and how it contributes to the resort’s appeal?
The warm and cold springs at Ikogosi are truly one of nature’s miracles. What makes it fascinating is that both springs flow side by side from different sources, each maintaining its temperature for a while before eventually mixing. The warm spring is naturally heated deep underground, possibly by geothermal activity, while the cold spring is fed by surface water that remains cool. That rare confluence creates not just a unique visual and physical experience, but also an emotional one. People come here not just to see something unusual but to feel a sense of wonder, and that’s something we can’t manufacture. It’s become the heart of everything we do at the resort.

What is the historical significance of the Ikogosi springs to the local community, and how does the resort integrate this cultural heritage into its offerings?
For generations, the people of Ikogosi and surrounding communities have seen the springs as a sacred place. Many believe the waters have healing powers, and the story of how the warm and cold streams came to flow together is part of local folklore passed down orally. At the resort, we don’t just tell guests about this heritage; we invite them into it. Whether through local music and dance performances, storytelling nights, or even our use of traditional design elements around the property, we make sure the culture isn’t lost in the hospitality experience. It’s part of what makes a visit to Ikogosi feel genuine and grounded.

Beyond the springs, what other natural attractions or unique features does the resort boast that differentiate it from other destinations in Nigeria?
Nature is all around us here. The resort is set in lush, green surroundings that feel like a world away from the noise of city life. We have hiking trails that lead into the hills and through thick forest, a beautiful thermal pool sourced from the spring itself, and our treehouse bar, which guests absolutely love because it offers a panoramic view of the landscape. Every corner of the resort offers a chance to slow down, breathe, and reconnect with nature. That’s what really sets us apart.

Can you provide an overview of the key facilities and services offered at the Ikogosi Cold and Warm Spring Resort?
We’ve tried to create a balance between comfort, wellness, and adventure. Guests can stay in any of our cosy rooms or premium suites, dine at our restaurant which offers both local and continental meals, and relax at our spa, which is perfect after a long hike. We also have spaces for conferences and retreats, and we host regular activities like tie-dye workshops, fun aerobics, bonfire nights, paint and sip sessions, things that help guests create real memories. The goal is for guests to feel both pampered and connected.

What are the peak and off-peak seasons for the resort, and what strategies do you employ to maintain occupancy and revenue throughout the year?
Our busiest times are during festive holidays, school breaks, and long weekends when people are naturally looking forward to travel. Off-peak periods usually fall during religious seasons like Lent and Ramadan. To keep things going during those quieter months, we offer discounted packages, run themed weekend experiences, and reach out directly to corporate groups for retreats or strategy sessions. We’ve learned to be flexible and creative; it helps us stay relevant all year round.

What is your target demographic for the resort, and what marketing strategies do you find most effective in reaching them?
Target demographics include Meetings, Incentives, Conference, and Events (M.I.C.E), leisure travellers, corporate groups. Effective marketing strategies include social media, influencer partnerships, outdoor marketing, digital billboards, and referral strategies. We cater to a wide range of guests from couples and families looking for a relaxing break to corporate groups coming in for meetings and retreats. We also see a lot of interest from travel content creators and wellness seekers. In terms of reaching them, social media has been a huge driver. We work with influencers, storytellers, and visual creators who help us show Ikogosi in ways that feel real and aspirational. Word of mouth also plays a big role. When people have a great time, they tell others. That organic buzz is priceless.

What are the biggest operational challenges you currently face as the General Manager, and how are you addressing them?
One challenge we face is infrastructure, especially roads leading to the resort. Another is making sure we consistently deliver high-quality service, even during very busy periods. We’ve been dealing with this by investing in staff training, improving our facilities bit by bit, and really listening to guest feedback. We’re not perfect, but we’re committed to getting better every day.

What measures are in place to ensure sustainable management of the natural resources, particularly the springs and surrounding environment?
We take the responsibility of protecting the springs and surrounding nature very seriously. We have strict waste disposal systems in place, educate both staff and guests about responsible tourism, and ensure the resort operations don’t negatively impact the ecosystem. We also work with environmental consultants and local authorities to stay on track with conservation efforts. The springs are the soul of this place; it’s in everyone’s interest to preserve them.

How do you ensure a high level of guest satisfaction and encourage repeat visits? Are there specific programs or initiatives in place?
It starts with how we treat our guests from the first call or message to the moment they check out. We encourage our team to treat every guest like they’re the only one here. We collect feedback actively and use it to improve. We also run a loyalty program and offer special perks to returning guests. At the end of the day, people return because they feel seen and cared for. That’s what we aim for.

In what ways does the resort cater to both leisure travellers and those seeking wellness or therapeutic benefits from the springs?
The beauty of Ikogosi is that it offers both rest and rejuvenation. For leisure travellers, we have fun activities, food experiences, and scenic spots to unwind. For wellness seekers, the natural thermal waters are soothing, and our spa provides massage and relaxation therapies. We’re also expanding our wellness offerings, adding yoga sessions, mindfulness retreats, and even nutritional programs. We want guests to leave feeling better than when they arrived.

What are your short-term and long-term development plans for the Ikogosi Cold and Warm Spring Resort? Are there any expansions or new facilities in the pipeline?
In the short term, we’re focused on upgrading our facilities, improving the rooms, adding more wellness experiences, and enhancing our restaurant services. Long-term, we’re looking at expansion. That includes building more accommodation units, developing eco-lodges for guests who want a more rustic nature experience, and creating new spaces for events and retreats. The goal is to grow in a way that adds value to the guest experience without losing the magic of the place.

How do you see the resort contributing to the economic development and tourism potential of Ekiti State and Nigeria as a whole?
We’re proud to be a key player in Ekiti’s tourism sector. The resort provides direct employment to locals and supports a wider network of suppliers, artisans, and service providers. We’ve also put the state on the tourism map, drawing attention to the beauty and potential of Southwest Nigeria. As more people discover Ikogosi, more opportunities open up not just for us, but for the entire region. Tourism, when done right, has a ripple effect on the economy.

What role does technology play in the management and guest experience at the resort, and are there any plans for further technological integration?
Technology helps us stay efficient and connected. Guests can book online, get digital confirmations, and even plan their activities ahead of arrival. We use digital payment systems, feedback tools, and customer relationship management software to stay responsive. We’re also exploring things like mobile apps for guest convenience and improved data tracking to personalise service even more. The idea is to use tech in a way that enhances, not replaces, the human touch.

What are the major challenges facing the tourism sector in Nigeria, and how does Ikogosi Cold and Warm Spring Resort navigate these challenges?
The sector faces a few systemic issues: road infrastructure, energy costs, and sometimes safety concerns that affect travel confidence. But instead of waiting for the perfect environment, we focus on creating the best possible experience within our control. We make sure the resort itself is safe, well-run, and offers real value. We also advocate for better support from government and industry stakeholders. It’s not always easy, but we believe in the future of tourism here.

What are the biggest opportunities you see for growth and development in the Nigerian tourism industry, and how is Ikogosi positioned to capitaliseon them?
There’s a growing interest in local travel. People are looking for nature, wellness, and culture right here at home. Nigeria is rich in all of that, and we’re seeing more Nigerians wanting to explore their own country. Ikogosi is well-positioned because we offer a truly unique experience. We’re not trying to copy any other destination; we’re leaning into what makes us special. With the right partnerships and continuous improvement, we’re confident we can be a key part of Nigeria’s tourism success story.

'Sola Akinsanmi

Guardian Life

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