We’ll craft you into elegance beyond expectation – E4luxury Jewellers CEO
Craftsmanship is the quality that something has when it is beautiful and has been very carefully made. This has been the sole vision and mission of E4luxury Jewellers founded by Ayodele Donye Samson, Nigeria’s topmost and popular jeweller.
Ayodele Samson’s love to make people look better appreciated than they actually appear began with a craving after his mandatory National Youth Service Corps (NYSC), and years down the line, he has carved his name as the chief industry player in the country.
“We are E4luxury jewellers. Elegant craftsmanship beyond your expectations,” the company wrote on its website.
For the past five years, E4luxury Jewellers has been in the business of cresting gemstones on jewellery, wrist watches and necklaces to the admiration of its customers.
“I made up my mind to go into this business during my national service year. I did my extensive research and analysis and also weighed the result critically before deciding to give it a shot”, E4luxury Jewellers founder explained.
There is no doubt that Ayodele Samson is gifted; the creation of his hands are the evidence right in front of us. However, every talent goes through the process of refinement before it become pure treasure others seek.
“Of course, I ensured I attended professional training for the business. I had a modest beginning as an affiliate marketer of jewellery products in 2014 in Ibadan. I had worked hard to grow the business. My effort was rewarded as E4Luxury has now captured a sizable market share”, he said.
We all had an inkling of what we are today while growing up; on the trade and profession we have become authorities in ourselves. As a kid, the E4luxury Jewellers founder loved to dress well, and it invariably shaped him into the renowned craftsman he is today.
“My love for fashion had been from my days as a young school kid. I had always loved dressing well and fancied things that make me look good.
“I kept the habit while in the university and even won awards and accolades from both the institution and the immediate bigger society. This unarguably became the significant factor that aided my career choice,” E4luxury Jewellers founder said in a recent interview.
The gemologist recently revealed how he warned the name ‘Ice Cream Man’.
“The Ice Cream Man is a nickname derived from a business trip to Dubai when I went to the UAE to deliver a custom jewel to an artist friend, who so loved the glittering piece and its assemblage that he jokingly described it fondly as ice cream man,” explained the E4luxury Jewellers founder.