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Beyoncé And Adidas Part Ways After Five Years

By Itunu Azeez Kareem

24 March 2023   |   11:35 am

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Beyonce and Adidas have finally parted ways, ending their deal with mutual consent. According to reports by sources. The partnership which spanned five years with her clothing brand Ivy Park in the process, (activewear) and apparel was also run by the German base brand. The brand was launched first in 2016, as a partnership venture…

Beyonce

Beyonce and Adidas have finally parted ways, ending their deal with mutual consent. According to reports by sources.

The partnership which spanned five years with her clothing brand Ivy Park in the process, (activewear) and apparel was also run by the German base brand.

The brand was launched first in 2016, as a partnership venture with business veteran Sir Philip Green of Topshop. But Beyonce gained full ownership of the franchise in 2018. However, in January, she unveiled her latest collaboration with Adidas.

Recall the superstar is about to kick start her renaissance tour in May. From Stockholm down to Europe, before marking an end at her hometown in Houston, the show will be concluded in n New Orleans.
Adidas and Ivy Park (Beyonce) have tried to maintain relationships in business areas, but could not maintain their significant difference as it is based on their creative styles. This is the reason the two parties have seen the end in sight.

In 2018, Beyoncé formed a creative partnership with Adidas and launched her Ivy Park activewear line, as well as developing new apparel and footwear for the brand. However, there have been significant creative differences between Ivy Park and Adidas, leading Beyoncé to seek creative freedom and chart her course by reclaiming her brand.

Beyoncé would begin her Renaissance World Tour in May, starting in Stockholm and moving through Europe, and the Americas, before concluding in New Orleans. That is not until she has gotten to her hometown in Houston
Last month, Beyoncé made history by becoming the most-awarded artist in Grammys history, after winning her 32nd honour.