Multinational firm builds Africans’ capacity on new business models

A multinational health and wellness company, QNET, has commenced training for business representatives and marketers in the Sub-Saharan Africa on new business models that will enhance their marketing skills.

The four-day training programme, which commenced yesterday in Abuja had in attendance, hundreds of top marketers from different countries in Africa .


Speaking with journalists at the V-Africa Conference, Chief Transformation and Reputation Officer of QNET, Trevor Kuna, stated that the training is focused on personal development to equip the participants with knowledge and skills on how to run and grow their business in sub–Saharan Africa in a sustainable manner.

He said: “Today is day one of an event called V-Africa which is about inviting our distributors from all-over sub-Saharan Africa. The reason they are here for the next four days is to learn about their QNET business, and how to grow their QNET business in a very professional and sustainable way.

“They are here to learn about all the products that we offer, because how they earn money from the QNET business is that they sell our products to their customers and to other new independent representatives.”


He explained that QNET is a direct selling company on health, lifestyle and wellness which has been in existence for 25 years.

According to him, “Our business model is direct selling, meaning that we are a people-to-people business. We develop products, people that want to earn money from business, they promote our product to other people, so it is basically like word-of-mouth marketing.So, they promote our product and they earn a commission from the sales of those products. And the business happens online which is also known as e-commerce.

“Because we are e-commerce, we sell our products and services in nearly 100 countries worldwide, so we have our franchise partner here in Nigeria and we have our office location that distributes our products around sub–Saharan Africa, also in Europe, Turkey, UAE, all of South-East Asia, India.

“So, we are a global wellness lifestyle company that has a large footprint and large customer base and those people that promote the sales of our product earn money from the sales of the product”, Kuna said.

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