Native Media TV partners Edo govt on new 78-episode Telenovela

First Lady of Edo State, Mrs Betsy Obaseki (fourth left) with the
Native Media team

Native Media TV has excited announced its collaboration with the Edo State government on a groundbreaking new Telenovela. This 78-episode series will address critical issues such as irregular migration, human trafficking, rehabilitation, and redemption. It is supported by the government of Godwin Obaseki, and supervised by the Ministry of Arts, Culture and Tourism, and the Edo Film Project.

At a meeting held on Friday, May 17, 2024, at the office of the First Lady of Edo State, Dr. Rogers Ofime, Chief Executive of Native Media TV, highlighted the importance of setting the series in Edo State.

He emphasised the region’s historical context with irregular migration and the authenticity it brings to the storytelling. Ofime commended the efforts of Edo government and various agencies in combating this issue.

He specifically commended the First Lady, Dr. (Mrs) Betsy Obaseki, for her advocacy for female empowerment and her support of organisations and charities that define the role of women and girls in societal development. Her initiatives aim to reduce dependency on coercive forces that aid human trafficking and ensure that returnees are properly reintegrated into society.

Native Media TV is renowned for its commitment to telling original Nigerian stories with international appeal. This telenovela will also showcase the significant strides made in the creative space by the Edo government.

The Ministry of Arts, Culture and Tourism, led by the Honorable Commissioner, Dr. Uyi Oduwa Malaka, has been instrumental in making Edo State a hospitable environment for filmmakers. This series will highlight the growth, technical expertise, and self-dependence fostered by initiatives from Governor Godwin Obaseki’s administration.

Ofime disclosed that the show is a Native Media production commissioned by Africa Magic. The telenovela will be broadcast on all Multichoice and Africa Magic platforms, including Africa Magic, Showmax, and Peacock, reaching audiences in 48 countries across Africa.