National Council for Arts and Culture (NCAC) has signed a Memorandum of Understanding (MoU) with Playhouse Communication Limited to preserve Nigeria’s culture.
In a statement, yesterday, the Director General of NCAC, Obi Asika, noted: “The project is focused on building a dynamic digital platform to host and aggregate the entire cultural scope of Nigeria across its local, state and federal governments, its communities, villages, towns and cities.”
The statement was issued in Abuja by the Council’s Head of Media, Dr Dennis Olofu. Asika said, “NCAC is building a platform that will host information that upholds and empowers all Nigerians. We are going to make smart partnerships with the global technology giants and platforms to find the resources to build this incredible resource from our cultural DNA.
“We believe strongly in the power of this project and in giving Nigerians their own space to share their origin stories, cultures, knowledge and cultural manifestations.”
The entire scope of the project is enormous and we cannot wait to share our work in the weeks and months ahead.”
According to the NCAC boss, the monumental and innovative project will utilise modern digital technology to deliver the best use of culture and technology and show a clear model for collaboration.
He also said, “NCAC will be briefing the Traditional Rulers Forum, the Committee of Vice Chancellors and the 235 public universities they oversee on this project. It is also reaching out to renowned global institutions and academics to connect the culture with our Diaspora, who are dispersed through the Americas in Brazil, the USA, Cuba and the Caribbean, specifically in Jamaica, Barbados, and Trinidad where large numbers of Nigerian descendants have settled for centuries.
“The agreement forms a natural partnership with Playhouse, which brings over a decade of world-class campaigns and constant innovation in the digital advertising space. Their owned platform, StoryStoryHub, has already achieved over 100 million impressions and 3.5 million video views in less than six months and its core focus is on telling Nigerian stories through the eyes of Nigerians.”
