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Academy seeks collaborations for sustainability


At the recent Marketing Research Academy’s Masterclass on the mechanics of data science and AI in business, experts spoke about the best approach to growing brands, the intersections between AI and consumer understanding and what it takes to survive.
CEO, Kainos Edge Consulting, Prof. Doyin Salami while speaking on the intersection between economics and consumer understanding, said every profitable business sells, but brands must seek a better understanding of the consumer to survive in a competitive market. He said the brands must take advantage of technology, which gives the capacity to easily understand the consumer. For Dr. Harry Benjamin, the planet, people, profit and purpose would define the future.

The programme’s convener, Seyi Adeoye told The Guardian that the programme, which started last year, looks at topics that are important to people across brands and marketing. Adeoye while reacting to how collaborative profit could work in Nigeria said there was need for a complete mental shift. “Let us start thinking collaborations instead of struggling to make it on our own. We hope that in another two years, we will be targeting to have a national platform, as we explore training and many more.”



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