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Body rolls out plans to mitigate impact of COVID-19 on women


An international organisation, the Future Female Initiative (FFI), which recently merged with Women of West Africa Entrepreneurship (WOWe) to serve women entrepreneurs in the sub-region better, has concluded plans to mitigate the impact of COVID-19 on women in business.
Chief Executive Officer of FFI, Ms. Aysha Julie, who give the introductory remark in a Ready To Thrive virtual conference with other speakers, said the FFI was created to bridge the investment gap between male-founded businesses and female-founded businesses as well as alleviate the impact of COVID-19 on women in business.

“Women are usually the hardest hit when we go through an economic crisis. With their cash flows affected, businesses forced to close due to lockdowns, and the uncertainty around digitalisation, FFI decided to launch a one-stop-shop where women can benefit from world-class virtual training, mentor matching for business success, market opportunities, and talent marketplace.
“FFI is driving women economic empowerment solutions and systems change interventions for the entire entrepreneurial and investment ecosystems. We put power into the hands of African women. We ensure that the voices of African women in business are heard and are given economic power,” she said.
Recently, Ms Torera Abiola, the founder of Women of West Africa Entrepreneurship, and Aysha Julie, merged forces to better serve women of Africa through their joint networks and sectors of impact.
The UN Resident Coordinator for Mauritius and Seychelles, Christine. N. Umutoni, who spoke about the importance of empowering women and advocating for them to be leaders, said: “The existence of institutions like Future Females Invest and initiatives like Ready to Thrive is a matter of economic sense, half of the population of the world are women, and so we have to be involved in the economics of the world.”


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