CAN slams dairy firm over Good Friday advert

Christian Association of Nigeria (CAN) has expressed utter dismay at a recent social media advert by FrieslandCampina WAMCO Nigeria, makers of Peak Milk, which used the crucifixion of Jesus Christ to promote its product on Good Friday.

CAN described the advert as insensitive, offensive and totally unacceptable, pushing it to consider sanctions on the company.

Consequently, the association called on the company to issue unreserved apology to the Christian community and withdraw the offensive advert immediately.

In a statement, yesterday, in Abuja, General Secretary of CAN, Joseph Daramola, noted Good Friday as a solemn day for Christians, a day they commemorate the death of Jesus Christ, who was crucified for the sins of man; hence, not a day to be used for crass commercial purposes.

Daramola argued that the company’s action was not only disrespectful to the Christian faith, but also an affront to Christians.

He said: “We are deeply disappointed that a company of such repute would stoop so low to exploit the religious sentiments of its customers for profit. We are considering sanctions against FrieslandCampina WAMCO Nigeria, including a boycott of its products by our members and all well-meaning Nigerians, who share our concerns. We call on the company to issue an unreserved apology to the Christian community and withdraw the offensive advert immediately.

“We recall a similar incident in the past when Sterling Bank used a crucifixion imagery to promote its product. We condemned it then, and we condemn it now. We, therefore, urge all companies and organisations to be mindful of the religious and cultural sensitivities of their customers when promoting their products. We will not tolerate any attempt to trivialise or disrespect our faith. Be warned!”