Easter Eggtravaganza promo produces winners
Over 40 winners have benefited from the recently concluded Ikeja City Mall promo dubbed Easter Eggtravaganza.
The weeklong promo was in three phases, with the first being the ‘Easter Bunny Promo’ held last Friday. To participate, shoppers dropped receipt of N5,000 purchase with their contact details at designated boxes placed at the three entrances into the mall.
The winners who emerged after a raffle draw won gifts donated by participating stores that included; Mr Price, Cold Stone, Bheerhugz Cafe, Sports World, Nike, Swatch, Da Viva, black|Up, Bruno’s Place, Jack & Jones, Seven Eagle Spur Restaurant, Harmony, V Shop, Shoprite, Mango, Enzzo, Diva Accessories, Kidz Country, KFC and much more. Six winners emerge from this promo.
On Easter Sunday, there was the treasure hunt called ‘The Easter Bunny Treasure Trail’ where shoppers had to search twitter, Facebook and the Ikeja City Mall blog for clues about participating tenant stores to help them locate treasures (The Easter Eggs) strategically positioned inside participating stores. The clues were uploaded on the eve of Easter Sunday to ensure fairness in the whole process.
Only shoppers who purchased items worth N5,000 on Sunday were automatically qualified for the second phase of the promo. And those who discovered the Easter Egg won N10,000 each to spend in any of the participating stores in the mall. Ten winners emerge from the second promo.
The third phase, tagged ‘Easter Bunny Lucky Walk’ saw the mall’s bunny walk round the mall the three days, sharing gifts to more than 20 people, appreciating them for their patronage and having selfies with them. Altogether, more than 35 people benefited from the promo.
At the raffle draw session, the Mall’s Marketing Manager, Eniola Ositelu advised participating stores to always encourage their customers to submit purchase receipt whenever there is a promotional offer.
According to him, the promotion was deliberately reserved for festive period because it is a time more people are chanced to be at the mall.
Ositelu disclosed that the mall has the highest foot traffic in Nigeria, and in West Africa particularly during public holidays.
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