A British-Nigeria fintech company, FastFX has appointed a Nigerian born UK based Strategic Communications Expert, Mr. Maxwell E. Adeyemi Adeleye as its Communications Manager.
With nearly two decades of experience in grassroots communication, brand development, and marketing, Adeleye is expected to bring his expertise to FastFX as it continue to expand its services and strengthen market presence.
A member of the Nigerian Institute of Public Relations and the Chartered Institute of Public Relations (UK), Adeleye, an Alumni of the prestigious Leeds Beckett University, Leeds, United Kingdom, is an entrepreneur with interests in communications, air and sea freight cargo and real estate brokerage.
His reputation as a grassroots communicator and brand development expert in helping businesses and brands grow precedes him. His years of experience in political and grassroots communication in Nigeria and brand development in the UK positions him as a dynamic leader in the industry.
Also, a regular contributor to Business Daily Newspaper and other reputable publications in Nigeria, Adeleye is widely recognized in the media space for his insights on branding, grassroot development, and public relations.
His ability to nurture brands from obscurity to prominence is evident in his business, The Elite Creative Solutions LTD, which he grew into one of the leading air freight SMEs in the UK in less than four months.
Damilola Olagunju, the Chief Operating Officer (COO) of FastFX, in a statement, said the FINTECH firm decided to hire Adeleye to tap into his talent, and we are confident that his leadership will drive FastFX’s brand to greater heights.
In his new role as a consultant, Adeleye will oversee grassroots engagement, marketing, and brand development, ensuring that FastFX achieves its optimal goals in expanding financial inclusion and improving cross-border payment experiences.
“This appointment comes at a crucial moment as FastFX launches KEEP, a revolutionary mobile app designed to offer the best exchange rates and fastest transfers for users sending money from the United Kingdom (UK) to Nigeria,” Olagunju said.
“With FastFX, we are redefining international money transfers by eliminating the pain points that customers have long faced. We are excited to have Mr. Adeleye onboard to communicate this game-changing innovation to the world.”
